Many newcomers to online ad buying have questions regarding the traffic they can buy through a demand-side platform (DSP). How much does...

There are literally thousands of online publishers seeking to monetize the “unique” traffic visiting their websites. Concurrently, there...

In today’s increasingly data-driven world, it’s interesting that there remain a number of misconceptions and hesitations surrounding big...

As a local business, you may recognize some of the most common recommendations for a local marketing strategy: 1. Website (for marketing...

I believe display advertising is actually in its infancy. There are powerful dynamic variables at work that are creating major challenges...

It’s been an explosive year for the ad industry, particularly in the online sector. From ad targeting’s important role in the...

If you haven’t married your AdWords account with your Analytics account, now is a good time to take that step forward. Otherwise, you are...

Back in May, I wrote a blog post documenting the top 10 alternatives to “Last Touch” attribution. Last touch is the common practice of...

While 2012 isn’t entirely behind us just yet, many exciting things have happened in the digital space over the last twelve months that...

What I learned can save you a lot of time, money and frustration. What Are Keyword-Driven Campaigns? Keywords are the most common method...

Premium inventory is a term used by publishers and networks to generate higher demand and higher fees for advertising on portions of...

The media business is nearly as old as mankind. We started writing on tablets and scrolls millennia ago; the telecommunication business...

The foundation for every Google Display Network (GDN) strategy is placements. It doesn’t matter what campaign settings you use or how you...

Over the last two years, we’ve seen companies develop display solutions that show ads based on the keywords prospects search as they...

Last month, Google’s famously streamlined white homepage was plastered with something different: an animated banner ad. Since Google has...

Flash back to the 90s to a time when interactive Flash ads were fairly fresh. Do you remember those “shoot the duck” leaderboard banner...

As with buying stocks, timing is everything when it comes to leveraging data to reach your target audience. Today, brands have the...

Just go ahead and admit it. We’ve all had a fascination with spies since we were kids. That’s why we flock to spy movies like Mission...

IBM does a pretty good job of explaining big data and I’m not one to mess with a good thing. According to the company’s definition, the...

To date, branding has often been associated with billboards, magazine spreads and million-dollar TV spots. In online advertising, this...