In a programmatic world, clients seem to be increasingly concerned about what they call “duplication,” or the overlap of inventory or...

A few months ago, we covered the four strategic phases of lean display advertising. The first phase consists of setting up your initial...

Many industry insiders remember Google’s 2006 AdWords addition of “invalid clicks” and “invalid clicks rate” metrics, which prompted...

Since the beginning of advertising itself, attribution — the science of measuring advertising effectiveness — has challenged marketers....

I have written a lot about what Big Data and Programmatic Marketing really mean (as well as what they do not). As marketers, we spend a...

Upfronts are ginormous, splashy, boozy, star-studded, A-list, steak, lobster and caviar TV blowouts for advertisers, not digital media...

A significant opportunity exists for automotive dealerships and digital agencies to capitalize on an explosive market for certified...

I learned something about myself recently that I didn’t know before. Apparently, I am a mother. This came as a complete shock to me. But...

While some may think it’s too early to be saying, “‘Tis the season,” advertisers disagree, as they are busy gearing up for the holidays....

As with any emerging technology, there are always bound to be myths that circulate, often due to misunderstandings. Even if they do...

This past July, Twitter followed in Facebook’s footsteps with the announcement of retargeting. In a company blog post, Twitter said that...

Image courtesy Chango There’s no question that data management is the new “it” concept. It’s become impossible to go to an industry event...

Image via Shutterstock Attribution is one of the most heavily discussed and debated topics among digital marketers. Interestingly, a...

Local automotive dealerships are well aware of the need to promote sales with digital display advertising — after all, new and used car...

According to market research firm Ipsos, 25.8 million people will play fantasy football this year. With a reach that size, it’s no wonder...

Almost every discussion about online display advertising will, at some point, revolve around defining “premium inventory”. Yet, despite...

It’s hard to get away from the terms “programmatic marketing” and “big data” these days. But what does today’s CMO really to need to know...

Once your brand strategy is in place, there is nothing more critical and basic than making sure that potential customers see your ads....

Local advertisers are more susceptible than ever to deceptive digital agency practices. The metric commonly used to gauge success in...

Icebergs are deceptive. Their icy peaks jut out of frigid waters, revealing only a fraction of their volume. What appears to be a small,...