Website visitors abandon the sales funnel for many reasons: comparison shopping, credit card not handy, “just browsing” and so on....

More advertisers are taking advantage of video advertising opportunities. According to the IAB Internet Advertising Revenue Report for...

Over the last several years, the U.S. auto industry has seen an immense rebound after the recession and bailouts of 2008. According to...

This week at SMX East in New York, Rebecca Lieb from Altimeter Group presented to a full house on how best to find success in the native...

While talk of “engagement” currently permeates discussions of digital advertising effectiveness, it is by no means a new concept; in...

There are literally billions of possible combinations an advertiser can choose from to reach a target user, but not every company has the...

As the debate intensifies about the impact of the digital twin evils of unviewable and fraudulent ads, there is one thing that all sides...

It is a little before midnight; I am late submitting this article by three days; I am jetlagged beyond belief; I am halfway around the...

Creating image ads for the Google Display Network — especially if you’re coming from a search marketing background where images are novel...

In my last article, I told you about the retargeting trap — this is where marketers rush to put all their money into retargeting because...

We wondered what this development would do to strategic collaboration between brand, agency and publisher. We worried that it would...

The Author Sadly Geeking Out on Ad Standards The astute reader may not be surprised to hear that I collected match book covers in my...

If you’re like me, the end of the summer is the time when you pack your bag and try and catch a break before the fall arrives — and...

Chances are you’ve heard the buzz surrounding programmatic advertising and how it is projected to account for 50% of digital ad sales by...

One of 2014’s biggest trends is the rise of hyperlocal advertising. Hyperlocal, as it’s called in ad tech circles, allows marketers to...

Without question, digital media planning is evolving continuously. In some ways, this evolution is happening too fast for the media...

The number of companies using programmatic ad buying is increasing by the day. A recent Advertiser Perceptions survey reports that 78% of...

Not all native advertising is created equal. There is a wide and growing disparity between high-quality examples — those that are in the...

Recently, my company, The 614 Group, joined forces with content advertising leader OneSpot to conduct a study in which we surveyed almost...

Data are wonderful things. Properly applied, data can provide insights into where to trim budget and where to increase it. Data will...