The Super Bowl is one of the largest televised events of the year, making it a quintessential vehicle for advertisers. Last year’s Super...

Since I began my career in digital media more than 13 years ago, the way publishers generate revenue has changed significantly. Not long...

Marketers, agencies and publishers have been hard at work since 2011 to establish a measurement framework for digital that allows for...

Historically, marketers have had a love/hate relationship with display advertising. Especially for B2B marketers, the margins on display...

Programmatic buying and mobile display are the trends driving the most change in the Display Advertising ecosystem these days,...

When I started the 614 Group in 2011, digital brand safety was a key component of the original business plan. However, if I had tried to...

2015 is racing toward us all, and it’s worth taking a few minutes to think about how you’re going to improve your display efforts when...

It is universally acknowledged that the ad tech industry is complex. Some would say overly complex. As a result, you will often hear...

The rise of omni-channel and a new focus on the consumer has ushered in the need for a different kind of measurement. Gone are the days...

The digital marketing industry is experiencing a major transformation. The current state of digital is directly tied to data. Data are...

I received a text the other day from the CEO of a leading U.S. advertising agency asking me a simple question: “Peter, can you send me...

We can all pretty much universally agree that with native advertising comes the obligation of disclosure and transparency. That means...

One of the greatest fears publishers face is an impending loss of revenue, based on the spread between what they earn selling their...

Display advertising is centered around its ad creative. While the technology and channels used to serve ads are undeniably important,...

One of the fastest growing trends in advertising is native advertising. Research firm BIA/Kelsey estimates native advertising on social...

Today’s CMO has become accustomed to approving programmatic marketing budgets. The perfect combination of price, performance, and...

Marketers are constantly looking for ways to reach and engage new and existing consumers, so it’s no surprise that retargeting strategies...

The digital advertising ecosystem has often been opportunistically portrayed with excessively complex diagrams featuring hundreds of...

Change brings about fear. Whether it’s your first day at a new job or your first time watching your child ride their bike without...

Google Image Search Free for Commercial Use In magazines, it’s called an advertorial. In academia, it’s a sponsored study. In search,...