On Monday, IBM debuted Watson Ads Builder, a self-service conversational ads platform developed specifically for marketers. The new...

As the web’s oldest form of advertising, display ads have long been a standby for brands. However, over the last several years, consumers...

Verizon Media (formerly Oath) has rolled out two new features as part of its Moments mobile native ad suite: Touchpoints and Playable...

Do you remember that? It’s the infamous “punch the monkey” ad, and it’s one of the earliest examples of display advertising. Back then,...

“Can you please come watch this commercial? We’ll take out the trash.” This is how consumer research generally started when I was an...

After years of breaking news, brand safety challenges continued to steal headlines in 2018. Despite improved dialogue between brands,...

Since 1995, Santa trades in his sleigh once a year for a Coca-Cola truck and tours the UK, sharing the soft drinks that have become...

When consumers actually walk into a store, there are a host of high-level expectations that have shifted over time but remain largely in...

In a world with a dizzying number of acronyms and abbreviations, you might be tempted to think: “Do I really need to know about CRO?” I’m...

Maybe there will never be an end to the talk about brand safety in the media industry – and that’s a good thing. I have spent the past...

If there’s anything the recent past has reminded us, it’s that feelings still trump considered thought. This is also true for...

Google is in the process of rolling out their new Google Ads interface. This is the second time Google has said they’d roll out the...

Most often when we think of stories we imagine singular self-contained narratives. The latest John Grisham novel or the romantic comedy...

Lately, I’ve seen more and more claims that the marketing funnel is dead — including from Google itself. Of course, the consumer journey...

If you’ve not seen it, here’s a quick recap: In a not-too-distant future, advertisers charge people credits or “merits” to skip ads. They...

So how will marketers develop their approach? To understand how and when they plan to reach holiday shoppers, we surveyed over 260 owners...

This will come as no surprise to anyone watching or involved in the space.  Increasingly, consumers have been opting for digital...

It’s not often that marketers get to kick back and relax while customers do their job for them, but when you adopt user-generated content...

The role of search is expanding and diversifying at an accelerating pace. In the age of assistance, search is everywhere and embedded...

Thousands of years ago, clans gathered around fires to share their day’s experiences and to tell stories that established group norms and...