Google takes on clickjacking
Among its latest efforts to address online display advertising fraud, Google says it has rolled out new defenses against clickjacking....
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Sensing vulnerability, Out-of-Home goes on the attack against digital display
In what appears to be a first, traditional media has gone on the offensive against digital advertising. In a report called This is What...
Fight ad fraud through innovation… just like the ancient Greeks
Most people have heard of the Trojan War. But if you haven’t, the famous story surrounding the war goes something like this… The Greeks...
Alliance for Audited Media launches its ad blocker detection service
On the heels of the Internet Advertising Bureau’s (IAB) recently released primer on ad blocking, the Alliance for Audited Media (AAM) has...
Who Should Be Responsible For Stopping Programmatic Ad Fraud?
In the first two installments of this ad fraud series, we examined what ad fraud looks like and discussed the reasons why ad fraud...
Google Takes New Measures Against 3 Giant Botnets
In the ongoing battle against scammers that unleash malware on unwitting users through ads, Google announced Tuesday that it has added a...
The War On Bots: No Time For Doom & Gloom
Last week, the Association of National Advertisers (ANA) and White Ops, a leading digital ad fraud detection and prevention service, put...
Video Ad Platform Videology Adds Ability To Buy Viewable Impressions Verified By Third-Party Vendors
Digital video advertising platform Videology is beefing up its options for advertisers to buy using viewability as a currency or metric....
Up Close With Programmatic: The Year’s 10 Most Popular Display Columns
Despite concerns about ad fraud weighing heavily on the minds of advertisers in 2015, programmatic continued to dominate the display...
New Report: It’s More Important To Detect Humans Than Bots
With software robots (bots) settling into what seems to be a permanent and major part of website traffic, a Detroit-based company is out...
New Study: Video Ads With Anti-Bot Tech Lead To Higher CPMs And More Brand Engagement
From the White Ops website A new study, out today, finds that video ads with bot-blocking had 22 percent more brand engagement. The white...
Why Programmatic Advertising Fraud Exists
In my last column, we covered what fraud is, the magnitude of the problem, and the many ways in which it takes shape. We are now going to...
At IAB’s Ad Ops Conference, Ad Blocking & Header Bidding Rule
Of all the hot topics broached at the Interactive Advertising Bureau’s Ad Operations Summit on Monday, one cast a longer shadow than the...
TAG Launches Anti-Fraud Program To Register Advertisers And Publishers
TAG registration seal (PRNewsFoto/Trustworthy Accountability Group) An ad industry group is today announcing a new program it hopes will...
Google Suspends Several Apps After Release Of In-App Fraud Report
Ad Age is reporting that Google has pulled several apps from the Play Store after the release of a report on in-app ad fraud on Thursday....
Study: In-app Ad Fraud Could Near $1 Billion Globally In 2015
Forensiq says its fraud detection platform identified more than 5,000 mobile applications committing ad fraud while monitoring for...
Yahoo Opens Up To Third-Party Measurement For Fraud, Viewability
Yahoo said, this week, that it is now offering brands independent verification on display and video advertising for both viewability and...
Google Opens The (Vaultlike) Door To Its Anti-Fraud Team For The First Time
In Februrary, 2014, Google acquired the small but potent anti-fraud firm spider.io. In 2013, London-based outfit, headed by Douglas de...
ANA’s Giant Bot Fraud Study: Losses Could Exceed $6 Billion Next Year
Nearly a quarter of video ad impressions are triggered by bots and eleven percent of display ad impressions come from bot fraud. On...
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