Apple News goes from walled garden to ‘well-lit garden’ with third-party measurement
Late last year, Apple struck a deal with NBCUniversal to become its exclusive ad sales partner for Apple News. Last week, AdExchanger...
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A digital marketing CEO’s prescription to cure advertising fraud
hit a fever pitch. We see marketers increasingly demanding accountability for their digital media spends and looking for transparent and...
Publishers must start proactively fighting fraud and non-human traffic
$8.2 billion each year, according to the Interactive Advertising Bureau. So what is the industry doing to address this massive crime? To...
How to fight against online ad fraud (in 6 steps)
The best an agency can do, for now, is keep this percentage as low as possible. The current accepted benchmark of around 10 to 15 percent...
How bots ruin on-site experiences for real humans
From the rugged alleys of Sweetwater to Facebook feeds filled with fake news, the impact of bots has never been greater. With bots now...
From viewable to verified: Here comes the next phase of audience-based buying
Outsiders often describe the business of MadTech (marketing and advertising technology) as the “Wild West” — and with good reason. The...
Zvelo releases ‘first free bot detection service’
Zvelo, a Denver-area firm whose services include content categorization and malicious detection data, has launched what it describes as...
Methbot: The beginning of the end for digital ad fraud
The latest ad fraud scandal to hit the digital advertising world has been exposed, and its name is Methbot. A Russia-based botnet with...
How digital advertising will change with today’s political climate
Hey ______, Are you aware that an ad for your company, with your name on it, appears on Breitbart’s home page? Screen shot attached....
White Ops reports biggest ad fraud botnet found yet: ‘Methbot’ targeting high-CPM video
Digital advertising fraud security firm White Ops released a report Tuesday detailing the exploits of “Methbot,” a new variation on the...
TAG awards first ‘Certified Against Fraud’ seal to 16 digital advertising companies
The Trustworthy Accountability Group (TAG) awarded the “Certified Against Fraud” seal to Amobee, comScore, DoubleVerify, Dstillery,...
5 fundamentals of digital advertising every marketer should know
When Facebook last month admitted to exaggerating ad video views, it underscored for many marketers the dubious metrics and efficacy of...
Eye-tracking study: Web ads need to be viewable for at least 14 seconds to matter
According to the Internet Advertising Bureau (IAB) and the Media Rating Council, an online ad is deemed “viewable” if half of its pixels...
Are you losing money to ad fraud? 3 ways to protect yourself
report in 2015 to demystify the world of fraudulent advertising online. They listed 16 versions of ad fraud including: non-browser user...
5 ways digital marketers can make healthier impressions
You spot someone reading a tablet over lunch at a sidewalk café. Would you walk up, wordlessly place your flyer right over the screen on...
Research: Five reasons why 100% viewability isn’t worth the cost (by a long shot)
There’s a lot of chatter about 100-percent viewability, and even more slamming the Media Ratings Council’s 50-percent viewability...
TAG launches “Certified Against Fraud” program
The Trustworthy Accountability Group (TAG) announced Monday that it is launching its “Certified Against Fraud” certification program....
Botnet hijacks search results to siphon Google AdSense for Search revenue
A click-fraud bot dubbed Redirector.Paco attacks when users perform searches from Google, Bing and Yahoo. The malware replaces the...
Look out for the MosQUito — a new kind of ad fraud that drains human traffic from infected web
A Middletown, Delaware-based online marketing agency is today announcing it has discovered a new kind of ad fraud that is infecting...
How to protect yourself against ad fraud
We have come a long way in our examination of online ad fraud. So far, we have learned: what ad fraud looks like, why it exists and who...
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