fraud. A recent study commissioned by two WPP media buying agencies estimated that fraudulent traffic could cost digital advertisers...

According to a report in The Wall Street Journal (WSJ), Google is providing refunds to some advertisers that used DoubleClick Bid Manager...

$140 million of digital spend in a single quarter. P&G Chief Financial Officer Jon Moeller noted that the reduction had two causes: [We...

The industry group formed to secure and weed out fraud in the digital advertising supply chain says it has seen a jump in companies...

Today, Adblock and other ad blockers are commonplace and indispensable components of the digital advertising industry. Blockers were...

32 percent of global page views being impacted by ad blocking. And the rest don’t need an ad blocker because they’re conditioned to...

The Trustworthy Accountability Group, a trade organization aimed at keeping fraud and other criminal activity out of digital advertising,...

The IAB Tech Lab has released the final specifications of the initial version of ads.txt, a tool designed to keep counterfeit and...

At the risk of sounding melodramatic, Flash video ads have only days to live. On Monday, July 3, the steady death march for the...

In 1993, as the commercial internet was being born, one New Yorker cartoon in particular seemed to capture the essence of this new...

Blockchain technology took another step this week toward helping ad tech solve its problems, with the private beta launch of adChain by...

yanking their ads from YouTube earlier this year (what amounted to 5 percent of its total advertisers), all corners of the digital...

While a digital ad needs to be clear to make the sale, the digital ad industry has been racking up zillions of sales in ad placements...

“Like Tom Hanks [in the movie ‘Big,’], we have to grow up.” That’s how Michael Barrett, president and CEO of ad tech firm Rubicon...

Ad fraud seems to consistently produce news headlines in the advertising world. Half the time it’s people claiming that the sky is...

In January, categorization and anti-malware firm Zvelo launched a free bot detection service for site publishers. This week, the Denver...

What do buzzwords and populism have to do with one other? Undoubtedly, you’ve heard the latest buzzword, “brand safety,” as major...

Oracle has taken another step to enlarge its data capabilities, announcing Tuesday that it has agreed to buy ad verification firm Moat....

Since the first RTB ad was placed in 2010, our industry’s story has been one of rapid, often painful evolution. Alongside the...

Integral Ad Science is one of the third parties Google is bringing in to help monitor ad placements on YouTube in the wake of advertiser...