Avoid programmatic fraud with these strategic tips
fraud. A recent study commissioned by two WPP media buying agencies estimated that fraudulent traffic could cost digital advertisers...
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‘Larger than usual’ ad fraud on exchanges prompts Google to offer advertiser refunds
According to a report in The Wall Street Journal (WSJ), Google is providing refunds to some advertisers that used DoubleClick Bid Manager...
P&G fought online advertising, and online advertising won
$140 million of digital spend in a single quarter. P&G Chief Financial Officer Jon Moeller noted that the reduction had two causes: [We...
TAG sees its ad tech verification program aimed at cleaning up digital advertising grow rapidly
The industry group formed to secure and weed out fraud in the digital advertising supply chain says it has seen a jump in companies...
Adblock vs. Cost-Per-Action marketing: cooperation works better than conflict
Today, Adblock and other ad blockers are commonplace and indispensable components of the digital advertising industry. Blockers were...
The 7 rules of respectful marketing
32 percent of global page views being impacted by ad blocking. And the rest don’t need an ad blocker because they’re conditioned to...
TAG launches tool to help keep ads off apps that pirate content
The Trustworthy Accountability Group, a trade organization aimed at keeping fraud and other criminal activity out of digital advertising,...
IAB Tech Lab issues final ads.txt specs to authenticate verified digital ad sellers
The IAB Tech Lab has released the final specifications of the initial version of ads.txt, a tool designed to keep counterfeit and...
Innovid now screens inventory for HTML5 video ads for the first time
At the risk of sounding melodramatic, Flash video ads have only days to live. On Monday, July 3, the steady death march for the...
On the internet, advertisers want to know if you’re really a dog
In 1993, as the commercial internet was being born, one New Yorker cartoon in particular seemed to capture the essence of this new...
The adChain blockchain launches to rescue ad tech
Blockchain technology took another step this week toward helping ad tech solve its problems, with the private beta launch of adChain by...
The brand safety problem is bigger than the news cycle — and so are the solutions
yanking their ads from YouTube earlier this year (what amounted to 5 percent of its total advertisers), all corners of the digital...
Why some ad tech vets have doubts about Havas’ new transparency platform
While a digital ad needs to be clear to make the sale, the digital ad industry has been racking up zillions of sales in ad placements...
At IAB Programmatic Symposium, digital advertising looks to grow up
“Like Tom Hanks [in the movie ‘Big,’], we have to grow up.” That’s how Michael Barrett, president and CEO of ad tech firm Rubicon...
Ad fraud detection: A guide for marketers
Ad fraud seems to consistently produce news headlines in the advertising world. Half the time it’s people claiming that the sky is...
Zvelo complements its free bot detection with first page-level breakdown
In January, categorization and anti-malware firm Zvelo launched a free bot detection service for site publishers. This week, the Denver...
My advice to Google and Facebook on brand safety
What do buzzwords and populism have to do with one other? Undoubtedly, you’ve heard the latest buzzword, “brand safety,” as major...
Oracle adds ad verification to its data wheelhouse by acquiring Moat
Oracle has taken another step to enlarge its data capabilities, announcing Tuesday that it has agreed to buy ad verification firm Moat....
4 lessons from a decade of ad tech disruption
Since the first RTB ad was placed in 2010, our industry’s story has been one of rapid, often painful evolution. Alongside the...
IAS on the ad industry’s brand safety uproar: ‘Not sure this is going away this timeR
Integral Ad Science is one of the third parties Google is bringing in to help monitor ad placements on YouTube in the wake of advertiser...
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