Fahad HMar 1, 20181 min readPutting a stop to click fraudThey don’t necessarily expect every engagement (click) to generate a new client. But they do expect that the clicks are coming from...
Fahad HFeb 28, 20181 min readProgrammatic problems: Fixing a broken marketThe rise of digital advertising has brought unparalleled opportunities to target ads and improve performance. With programmatic...
Fahad HFeb 12, 20182 min readA final call? Unilever threatens to pull ads from platforms swamped with ‘toxic’ contentConsumer packaged goods maker Unilever, an advertising force with a $9.8 billion annual marketing budget, is ringing the alarm bells that...
Fahad HFeb 6, 20181 min readWith 54% of comScore 1000 publishers adopting ads.txt, OpenX says it will start banning unauthorizedNew numbers from ad exchange OpenX further point to deepening adoption of ads.txt and changing programmatic practices. OpenX reports that...
Fahad HJan 30, 20183 min readRecognizing the subtle signs that point to possible ad fraudThe digital advertising industry’s got a big problem, and it’s not going away anytime soon. One report estimated that businesses could...
Fahad HDec 22, 20171 min readAd blockers, fraud and developments in programmatic: Our top 10 display advertising columns for 2017Programmatic ad fraud and big advertisers’ attempts to deal with it remain significant industry challenges in 2017, fueling interest in...
Fahad HDec 18, 20171 min readMetaX sets up Ads.txt Plus as an application on its blockchain-based adChainStep by step, the Interactive Advertising Bureau’s (IAB) ads.txt initiative is being utilized by publishers. The idea is that this text...
Fahad HDec 18, 20173 min readDigital advertising 2017: A year of reckoning in reviewDigital advertising 2017 by the numbers: Poised for a big year: The first quarter of 2017 represented the strongest beginning to any year...
Fahad HDec 8, 20172 min readFighting ad fraud: Study finds inventory on TAG Certified channels had 83% lower fraud ratesPhoto © Bloomicon / Shutterstock.com A new study from The 614 Group has analyzed the impact of the Trustworthy Accountability Group...
Fahad HDec 4, 20171 min readHere’s a case of huge inventory fraud that ads.txt could vanquishA recently discovered inventory fraud is a massive lesson in why publishers should adopt the Interactive Advertising Bureau’s (IAB)...
Fahad HNov 30, 20173 min readIs establishing a brand-safety KPI a good idea?brand-safety KPI has the potential to benefit players on all sides of the advertising ecosystem by tracking brand safety at the campaign...
Fahad HNov 22, 20171 min readAmobee launches an Inventory Accountability ProgramAmobee, the digital ad unit for telecom Singtel, is boosting its anti-fraud efforts this week with the announcement of an Inventory...
Fahad HNov 15, 20172 min readSingular Fraud Index highlights most secure mobile ad networks & challenges for marketersA new report from unified marketing analytics system Singular provides a look at the use of mobile ad fraud prevention by marketers and...
Fahad HOct 24, 20173 min readIn digital, lack of oversight is a major blunderbacklash against fraud, waste and abuse in digital. While welcome, this development is long past due and may be too late. As Forbes noted...
Fahad HOct 19, 20171 min readGoogle & Facebook among members signed onto IAB UK ‘Gold Standard’ ads programThe UK arm of the Interactive Advertising Bureau (IAB UK) has launched a new program aimed at reducing ad fraud, improving user...
Fahad HOct 3, 20172 min readGoogle test surfaces user data in DoubleClick for Publishers as part of new Insights Engine ProjectGoogle is laying the groundwork for turning the love-hate relationship many publishers have with the company into a love-love...
Fahad HSep 26, 20172 min readGoogle announces new anti-fraud initiatives for DoubleClick Bid ManagerThe demand for greater transparency and coordinated efforts to eliminate fraud in the digital advertising supply chain has become a...
Fahad HSep 19, 20171 min readIAB sets up Blockchain Working Group for advertisingBlockchain, which is auditioning for as many future jobs as possible, is now closer to being accepted in the advertising community,...
Fahad HSep 13, 20174 min readFacebook will tell brands where their ads appeared, ban certain content from carrying adsFacebook is increasingly attaching brands’ ads to others’ content, including Instant Articles and videos. That leaves advertisers...
Fahad HSep 8, 20171 min readAdvertisers are ready to get ‘aggressive’ about enforcing Ads.txt adoptionAd buyers are dissatisfied with publishers’ slower-than-expected adoption of the industry’s anti-fraud initiative, Ads.txt. Now they are...
