They don’t necessarily expect every engagement (click) to generate a new client. But they do expect that the clicks are coming from...

The rise of digital advertising has brought unparalleled opportunities to target ads and improve performance. With programmatic...

Consumer packaged goods maker Unilever, an advertising force with a $9.8 billion annual marketing budget, is ringing the alarm bells that...

New numbers from ad exchange OpenX further point to deepening adoption of ads.txt and changing programmatic practices. OpenX reports that...

The digital advertising industry’s got a big problem, and it’s not going away anytime soon. One report estimated that businesses could...

Programmatic ad fraud and big advertisers’ attempts to deal with it remain significant industry challenges in 2017, fueling interest in...

Step by step, the Interactive Advertising Bureau’s (IAB) ads.txt initiative is being utilized by publishers. The idea is that this text...

Digital advertising 2017 by the numbers: Poised for a big year: The first quarter of 2017 represented the strongest beginning to any year...

Photo © Bloomicon / Shutterstock.com A new study from The 614 Group has analyzed the impact of the Trustworthy Accountability Group...

A recently discovered inventory fraud is a massive lesson in why publishers should adopt the Interactive Advertising Bureau’s (IAB)...

brand-safety KPI has the potential to benefit players on all sides of the advertising ecosystem by tracking brand safety at the campaign...

Amobee, the digital ad unit for telecom Singtel, is boosting its anti-fraud efforts this week with the announcement of an Inventory...

A new report from unified marketing analytics system Singular provides a look at the use of mobile ad fraud prevention by marketers and...

backlash against fraud, waste and abuse in digital. While welcome, this development is long past due and may be too late. As Forbes noted...

The UK arm of the Interactive Advertising Bureau (IAB UK) has launched a new program aimed at reducing ad fraud, improving user...

Google is laying the groundwork for turning the love-hate relationship many publishers have with the company into a love-love...

The demand for greater transparency and coordinated efforts to eliminate fraud in the digital advertising supply chain has become a...

Blockchain, which is auditioning for as many future jobs as possible, is now closer to being accepted in the advertising community,...

Facebook is increasingly attaching brands’ ads to others’ content, including Instant Articles and videos. That leaves advertisers...

Ad buyers are dissatisfied with publishers’ slower-than-expected adoption of the industry’s anti-fraud initiative, Ads.txt. Now they are...