Google takes on clickjacking
Among its latest efforts to address online display advertising fraud, Google says it has rolled out new defenses against clickjacking....
Among its latest efforts to address online display advertising fraud, Google says it has rolled out new defenses against clickjacking....
In what appears to be a first, traditional media has gone on the offensive against digital advertising. In a report called This is What...
Most people have heard of the Trojan War. But if you haven’t, the famous story surrounding the war goes something like this… The Greeks...
On the heels of the Internet Advertising Bureau’s (IAB) recently released primer on ad blocking, the Alliance for Audited Media (AAM) has...
In the first two installments of this ad fraud series, we examined what ad fraud looks like and discussed the reasons why ad fraud...
In the ongoing battle against scammers that unleash malware on unwitting users through ads, Google announced Tuesday that it has added a...
Last week, the Association of National Advertisers (ANA) and White Ops, a leading digital ad fraud detection and prevention service, put...
Digital video advertising platform Videology is beefing up its options for advertisers to buy using viewability as a currency or metric....
Despite concerns about ad fraud weighing heavily on the minds of advertisers in 2015, programmatic continued to dominate the display...
With software robots (bots) settling into what seems to be a permanent and major part of website traffic, a Detroit-based company is out...
From the White Ops website A new study, out today, finds that video ads with bot-blocking had 22 percent more brand engagement. The white...
In my last column, we covered what fraud is, the magnitude of the problem, and the many ways in which it takes shape. We are now going to...
Of all the hot topics broached at the Interactive Advertising Bureau’s Ad Operations Summit on Monday, one cast a longer shadow than the...
TAG registration seal (PRNewsFoto/Trustworthy Accountability Group) An ad industry group is today announcing a new program it hopes will...
Ad Age is reporting that Google has pulled several apps from the Play Store after the release of a report on in-app ad fraud on Thursday....
Forensiq says its fraud detection platform identified more than 5,000 mobile applications committing ad fraud while monitoring for...
Yahoo said, this week, that it is now offering brands independent verification on display and video advertising for both viewability and...
In Februrary, 2014, Google acquired the small but potent anti-fraud firm spider.io. In 2013, London-based outfit, headed by Douglas de...
Nearly a quarter of video ad impressions are triggered by bots and eleven percent of display ad impressions come from bot fraud. On...