Fahad HApr 3, 20171 min readApple News goes from walled garden to ‘well-lit garden’ with third-party measurementLate last year, Apple struck a deal with NBCUniversal to become its exclusive ad sales partner for Apple News. Last week, AdExchanger...
Fahad HMar 20, 20174 min readA digital marketing CEO’s prescription to cure advertising fraudhit a fever pitch. We see marketers increasingly demanding accountability for their digital media spends and looking for transparent and...
Fahad HMar 16, 20174 min readPublishers must start proactively fighting fraud and non-human traffic$8.2 billion each year, according to the Interactive Advertising Bureau. So what is the industry doing to address this massive crime? To...
Fahad HMar 10, 20173 min readHow to fight against online ad fraud (in 6 steps)The best an agency can do, for now, is keep this percentage as low as possible. The current accepted benchmark of around 10 to 15 percent...
Fahad HMar 3, 20171 min readHow bots ruin on-site experiences for real humansFrom the rugged alleys of Sweetwater to Facebook feeds filled with fake news, the impact of bots has never been greater. With bots now...
Fahad HFeb 16, 20171 min readFrom viewable to verified: Here comes the next phase of audience-based buyingOutsiders often describe the business of MadTech (marketing and advertising technology) as the “Wild West” — and with good reason. The...
Fahad HJan 24, 20171 min readZvelo releases ‘first free bot detection service’Zvelo, a Denver-area firm whose services include content categorization and malicious detection data, has launched what it describes as...
Fahad HJan 18, 20172 min readMethbot: The beginning of the end for digital ad fraudThe latest ad fraud scandal to hit the digital advertising world has been exposed, and its name is Methbot. A Russia-based botnet with...
Fahad HJan 17, 20173 min readHow digital advertising will change with today’s political climateHey ______, Are you aware that an ad for your company, with your name on it, appears on Breitbart’s home page? Screen shot attached....
Fahad HDec 20, 20163 min readWhite Ops reports biggest ad fraud botnet found yet: ‘Methbot’ targeting high-CPM video Digital advertising fraud security firm White Ops released a report Tuesday detailing the exploits of “Methbot,” a new variation on the...
Fahad HDec 7, 20161 min readTAG awards first ‘Certified Against Fraud’ seal to 16 digital advertising companiesThe Trustworthy Accountability Group (TAG) awarded the “Certified Against Fraud” seal to Amobee, comScore, DoubleVerify, Dstillery,...
Fahad HOct 20, 20165 min read5 fundamentals of digital advertising every marketer should knowWhen Facebook last month admitted to exaggerating ad video views, it underscored for many marketers the dubious metrics and efficacy of...
Fahad HOct 6, 20163 min readEye-tracking study: Web ads need to be viewable for at least 14 seconds to matterAccording to the Internet Advertising Bureau (IAB) and the Media Rating Council, an online ad is deemed “viewable” if half of its pixels...
Fahad HSep 23, 20163 min readAre you losing money to ad fraud? 3 ways to protect yourselfreport in 2015 to demystify the world of fraudulent advertising online. They listed 16 versions of ad fraud including: non-browser user...
Fahad HAug 19, 20164 min read5 ways digital marketers can make healthier impressionsYou spot someone reading a tablet over lunch at a sidewalk café. Would you walk up, wordlessly place your flyer right over the screen on...
Fahad HAug 3, 20163 min readResearch: Five reasons why 100% viewability isn’t worth the cost (by a long shot)There’s a lot of chatter about 100-percent viewability, and even more slamming the Media Ratings Council’s 50-percent viewability...
Fahad HMay 23, 20162 min readTAG launches “Certified Against Fraud” programThe Trustworthy Accountability Group (TAG) announced Monday that it is launching its “Certified Against Fraud” certification program....
Fahad HMay 17, 20162 min readBotnet hijacks search results to siphon Google AdSense for Search revenueA click-fraud bot dubbed Redirector.Paco attacks when users perform searches from Google, Bing and Yahoo. The malware replaces the...
Fahad HApr 29, 20163 min readLook out for the MosQUito — a new kind of ad fraud that drains human traffic from infected webA Middletown, Delaware-based online marketing agency is today announcing it has discovered a new kind of ad fraud that is infecting...
Fahad HApr 28, 20165 min readHow to protect yourself against ad fraudWe have come a long way in our examination of online ad fraud. So far, we have learned: what ad fraud looks like, why it exists and who...
