Just short of two weeks since ad blockers skyrocketed to the top of the iPhone paid app chart, only one remains in the top five, while a...

In “Welcome to hell: Apple vs. Google vs. Facebook and the slow death of the Web,” Nilay Patel, editor-in-chief of The Verge, worries...

This summer, my wife began binge-watching the show, “Parenthood.” Luckily for her (though not us advertising folks), the first four...

The revolution in ad blocking that was ushered in with iOS9 has seen its first pushback. The Peace ad blocker that topped the Apple App...

Though they’ve been dubbed “ad blockers,” it’s not just ads that marketers and publishers have to worry about with iOS 9’s new content...

The Peace app was created by Marco Arment, former CTO of Tumblr and founder of Instapaper. It sells for $2.99 in Apple’s app...

There’s a great deal of hand-wringing over iOS 9 and the prospect of “content [ad] blocking” in mobile. Some ad-industry execs are...

Ad-blocking software, once thought to be a relatively small-scale phenomenon, is apparently rapidly going mainstream. According to a new...

There is no free lunch. Everything has an inherent cost, whether it’s in time, money or resources. Consumers have the option to decide if...

With traditional banner and display advertising on the ropes online, many publishers are turning to native ads, brand messages designed...

To be clear, Apple never actually uses the term “ad blocking” in its latest developer specs, but instead says that the functionality...

Today, Google-owned DoubleClick rolled out eight updates to its Verification product to address concerns about brand safety and give...

Little is known about the company’s ad security efforts alluded to in the acquisition announcements. As of August 6, ad-blocking...