Depending on whom you talk to, ad blocking is either overblown or an emerging crisis. There’s data to support both positions. One thing...

A few months after the Interactive Advertising Bureau announced it’s LEAN Ads initiative to address ad blocking, AdBlock Plus says its...

The marketing holy grail of “right person, right message, right place, right time” has never been closer to becoming a reality. So why,...

Ad blockers — and concerns publishers have about them — are far from dead. But they’re hardly the talk of the town now that they’ve...

the Institute of Practioners in Advertising (IPA) Social project, and nowhere has this statement rung truer than in the debate...

Of all the hot topics broached at the Interactive Advertising Bureau’s Ad Operations Summit on Monday, one cast a longer shadow than the...

With ads shown in nearly every nook and cranny of the real estate we affectionately dub “the web,” consumers are increasingly — do I dare...

According to Nielsen’s “Global Trust in Advertising” report, Millennials (21–34) showed “the highest levels of trust in online and mobile...

Apple has a problem. I’m not saying the multibillion-dollar organization is in any serious danger. It is too big to fail. What I am...

“We messed up. As technologists, tasked with delivering content and services to users, we lost track of the user experience.” That’s the...

Ad blockers have been around for some time now and are widely used. The question around the end of the “free internet” and the impact on...

So, to help you orient yourself, here’s a briefer. Catch up while you can, as there are indications that the newest mobile blockers for...

Last month, Apple launched the new iOS 9 — and with it, support for content blocking applications (e.g., ad blockers) for Apple mobile...

earlier in the week over privacy concerns. As other have said, it was curious that Apple allowed these kinds of apps to get into the App...

Another ad blocker is on the scene, however, this one is designed to block ads in native apps such as Facebook and Apple’s own News app,...

In 1994, the Robot Exclusion Protocol was established as a voluntary system for webmasters to control which robots could access which...

Sridhar Ramaswamy,Google’s SVP of ads and commerce, spoke about ad blocking for the first time publicly during Advertising Week in New...

Ad blockers don’t offer users enough control and are having a negative effect on online publishers. So says Brad Bender, VP of Product...

The Interactive Advertising Bureau opened a new front in its battle against ad-blocking companies Tuesday, announcing the creation of a...

Near the end of her conversation with The Slate Group chairman and editor-in-chief Jacob Weisberg, Mayer weighed in on the hottest topic...