Fahad HMay 12, 20163 min readTune study: Overwhelming number of mobile users won’t pay even $1/year to avoid adsCover of the Tune study Some makers of ad-blocking software pitch the idea that the web was really meant to be a place where users...
Fahad HMay 12, 20163 min readFlattr Plus: Publisher savior or unwelcome benefactor?The publisher’s rescuer has apparently arrived — and in a most unexpected form. A partnership between ad-blocking software provider...
Fahad HMay 5, 20162 min readAdblock Plus teams up with content funding tool Flattr to pay cooperating publishersIllustration by Flattr Adblock Plus taketh from publishers, and now the popular ad-blocking browser extension has a plan to giveth. The...
Fahad HApr 29, 20162 min readIAB releases 2016 plan to develop LEAN scoring, its effort to take on ad blockingThe IAB Tech Lab announced more on how it plans to execute its LEAN ads scoring system that will be used to evaluate ad experiences on...
Fahad HApr 25, 20162 min readReport: Publisher ad-blocking detection could be illegal in EU without user consentPublishers using scripts to detect ad blockers may need consumer consent or risk violating European privacy law. This comes via the UK...
Fahad HApr 18, 20161 min readMajority of users frustrated by disruptive ads, aware of ad blocking [Survey]The cat-and-mouse game between publishers, advertisers and consumers may soon turn into an outright cat fight. A new global consumer...
Fahad HApr 11, 20162 min readTest & validate your HTML5 display ads with new IAB toolWith HTML5 finally supplanting Flash as the creative format of choice for online display ads, the Interactive Advertising Bureau (IAB)...
Fahad HApr 8, 20163 min readNewspapers try to block Brave browser’s ad-substitution business modelAs ad blocking continues to gain traction among users, it’s a growing concern for publishers — though not yet an existential threat. The...
Fahad HApr 7, 20164 min readMarketers mustn’t be afraid to click on adsThere is a lot of chatter in our industry about the negative effects of ad blocking. And while ad blockers present a serious concern for...
Fahad HMar 22, 20162 min readSensing vulnerability, Out-of-Home goes on the attack against digital displayIn what appears to be a first, traditional media has gone on the offensive against digital advertising. In a report called This is What...
Fahad HMar 15, 20163 min readHow live audiences in real-time marketing are key to programmatic successIn essence, just like many of the middle class in this country are shouting their frustration with the government through the vessel of...
Fahad HMar 10, 20161 min readOpera Launches Browser-Based Ad Blocking FeatureA day after the IAB released a primer on ad blocking for publishers, Opera has launched “native ad blocking technology” in the developer...
Fahad HMar 9, 20164 min read5 reasons people-based marketing will turn fed-up consumers into brand-loyal fans“It was the best of times, it was the worst of times.” While this quote was made famous in the 19th century, perhaps no truer words can...
Fahad HMar 7, 20162 min readIAB primer outlines anti-ad blocking choices for publishers — and their risksThe IAB Tech Lab has published a primer for publishers about how to confront the growing challenge of mobile ad blocking. The report...
Fahad HFeb 19, 20162 min readMobile Carrier 3 Plans To Block Ads In UK And Italy, More Countries Could FollowAd blocking is an issue that’s not going away. Further evidence of this is that today the carrier Three, in the UK and Italy, announced...
Fahad HFeb 4, 20164 min readThe Publisher Turf Wars: Facebook Instant Articles, Ad Blocking And The FutureMy friend is a big fan of “The Daily Show.” He watches it almost every day on his computer, streaming it from the Comedy Central website....
Fahad HFeb 3, 20162 min readGoogle’s Play Store Rejects Ad Blocker App For Samsung BrowserThe Google Play app store has removed a newly popular ad blocking app for the Samsung mobile browser. Adblock Fast, a mobile app in...
Fahad HJan 29, 20163 min readAd Blocking Is A Kind Of Populist Revolt Against The Internet EstablishmentAdChoices is a failure. Yet the IAB recently touted the AdChoices icon/program as a great industry success. In that divide and disconnect...
Fahad HJan 28, 20162 min readAdSupply Battles Adblock/Adblock Plus With Its Patented TechnologySupply-side platform (SSP) AdSupply has issued a release version of its anti-AdBlock and Adblock Plus technology, for which the Culver...
Fahad HJan 22, 20164 min read2016: The Year Of DisplayThe Chinese New Year is quickly approaching, and I am always curious to learn what the next 12 months might have in store based on...
