Tune study: Overwhelming number of mobile users won’t pay even $1/year to avoid ads
Cover of the Tune study Some makers of ad-blocking software pitch the idea that the web was really meant to be a place where users...
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Flattr Plus: Publisher savior or unwelcome benefactor?
The publisher’s rescuer has apparently arrived — and in a most unexpected form. A partnership between ad-blocking software provider...
Adblock Plus teams up with content funding tool Flattr to pay cooperating publishers
Illustration by Flattr Adblock Plus taketh from publishers, and now the popular ad-blocking browser extension has a plan to giveth. The...
IAB releases 2016 plan to develop LEAN scoring, its effort to take on ad blocking
The IAB Tech Lab announced more on how it plans to execute its LEAN ads scoring system that will be used to evaluate ad experiences on...
Report: Publisher ad-blocking detection could be illegal in EU without user consent
Publishers using scripts to detect ad blockers may need consumer consent or risk violating European privacy law. This comes via the UK...
Majority of users frustrated by disruptive ads, aware of ad blocking [Survey]
The cat-and-mouse game between publishers, advertisers and consumers may soon turn into an outright cat fight. A new global consumer...
Test & validate your HTML5 display ads with new IAB tool
With HTML5 finally supplanting Flash as the creative format of choice for online display ads, the Interactive Advertising Bureau (IAB)...
Newspapers try to block Brave browser’s ad-substitution business model
As ad blocking continues to gain traction among users, it’s a growing concern for publishers — though not yet an existential threat. The...
Marketers mustn’t be afraid to click on ads
There is a lot of chatter in our industry about the negative effects of ad blocking. And while ad blockers present a serious concern for...
Sensing vulnerability, Out-of-Home goes on the attack against digital display
In what appears to be a first, traditional media has gone on the offensive against digital advertising. In a report called This is What...
How live audiences in real-time marketing are key to programmatic success
In essence, just like many of the middle class in this country are shouting their frustration with the government through the vessel of...
Opera Launches Browser-Based Ad Blocking Feature
A day after the IAB released a primer on ad blocking for publishers, Opera has launched “native ad blocking technology” in the developer...
5 reasons people-based marketing will turn fed-up consumers into brand-loyal fans
“It was the best of times, it was the worst of times.” While this quote was made famous in the 19th century, perhaps no truer words can...
IAB primer outlines anti-ad blocking choices for publishers — and their risks
The IAB Tech Lab has published a primer for publishers about how to confront the growing challenge of mobile ad blocking. The report...
Mobile Carrier 3 Plans To Block Ads In UK And Italy, More Countries Could Follow
Ad blocking is an issue that’s not going away. Further evidence of this is that today the carrier Three, in the UK and Italy, announced...
The Publisher Turf Wars: Facebook Instant Articles, Ad Blocking And The Future
My friend is a big fan of “The Daily Show.” He watches it almost every day on his computer, streaming it from the Comedy Central website....
Google’s Play Store Rejects Ad Blocker App For Samsung Browser
The Google Play app store has removed a newly popular ad blocking app for the Samsung mobile browser. Adblock Fast, a mobile app in...
Ad Blocking Is A Kind Of Populist Revolt Against The Internet Establishment
AdChoices is a failure. Yet the IAB recently touted the AdChoices icon/program as a great industry success. In that divide and disconnect...
AdSupply Battles Adblock/Adblock Plus With Its Patented Technology
Supply-side platform (SSP) AdSupply has issued a release version of its anti-AdBlock and Adblock Plus technology, for which the Culver...
2016: The Year Of Display
The Chinese New Year is quickly approaching, and I am always curious to learn what the next 12 months might have in store based on...
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