Browsers have become a battleground for ads, and Apple announced its latest salvo this week at their annual WWDC (Worldwide Developers...

Apple has announced that the next version of Safari in macOS High Sierra, coming out this fall, will include Intelligent Tracking...

Among the announcements coming out of Apple’s WWDC developer conference is news that Safari will prevent cross-site tracking. Apple...

Two years ago, in response to the rise of ad blocking, Google’s head of ads and commerce Sridhar Ramaswamy said the industry needed to...

In April, The Wall Street Journal reported that Google was going to introduce an ad blocker into Chrome. On Thursday, the publication...

Some in the industry argue that ad-blocking is motivated primarily by user experience issues (page speed, data usage) rather than by...

27 percent since the beginning of 2017, the fact that publishers such as The Guardian have removed their inventory from the platform...

While advertisers have been pushing for more controls over where their ads show on the Google Display Network and YouTube, publishers...

“Non-skippable video” is just industry lingo for something a lot more familiar: TV ads. This year, for the first time, advertisers will...

According to the The Wall Street Journal (WSJ), Google is considering incorporating ad-blocking into a new version of Chrome. It would be...

Since the first RTB ad was placed in 2010, our industry’s story has been one of rapid, often painful evolution. Alongside the...

In May of last year, Eyeo — the parent company of Adblock Plus — announced a partnership with content-funding tool Flattr to create...

And because we can get things done quickly, it’s also the worst. The world expects things to be done quickly — and all the while, we’re...

Adblock Plus’s parent company, eyeo, is transitioning the Acceptable Ads program to an independent group. The Acceptable Ads Committee...

The media storm around ad blocking may appear to have subsided somewhat, but the obstruction this phenomenon has implanted in the online...

Gartner’s 2016 Hype Cycle for Digital Marketing and Advertising and cited as a critical issue in LUMA’s annual State of Digital Media...

Late last May, GroupM’s head of paid social, Kieley Taylor, sent an email to the WPP-owned media agency network’s paid social teams in...

brand safety is a big concern for most businesses. No brand wants its products associated with hate speech, porn or extreme politics,...

This week, marketing tech company Streamwize is releasing a new product to help publishers deal with ad blocking users. But, in preparing...

The Twitter/Safari Reader test Last week, Twitter began making use of Safari Reader for some people on iOS devices. Using this strips...