What marketers need to know about the Apple WWDC announcements [Podcast]
Browsers have become a battleground for ads, and Apple announced its latest salvo this week at their annual WWDC (Worldwide Developers...
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How Apple’s Intelligent Tracking Prevention works & why Google, Facebook could benefit mo
Apple has announced that the next version of Safari in macOS High Sierra, coming out this fall, will include Intelligent Tracking...
WWDC: Safari will block third-party ad trackers from following users around the web
Among the announcements coming out of Apple’s WWDC developer conference is news that Safari will prevent cross-site tracking. Apple...
Google confirms it will start blocking ‘annoying’ ads on Chrome next year
Two years ago, in response to the rise of ad blocking, Google’s head of ads and commerce Sridhar Ramaswamy said the industry needed to...
Report: Google’s Chrome ad blocker coming to both PC and mobile ‘within 6 months’
In April, The Wall Street Journal reported that Google was going to introduce an ad blocker into Chrome. On Thursday, the publication...
Survey shows US ad-blocking usage is 40 percent on laptops, 15 percent on mobile
Some in the industry argue that ad-blocking is motivated primarily by user experience issues (page speed, data usage) rather than by...
Publishers: Tell your users what they’re getting out of viewing ads
27 percent since the beginning of 2017, the fact that publishers such as The Guardian have removed their inventory from the platform...
Google now blocking ads on specific pages, rather than entire sites, for AdSense policy violations
While advertisers have been pushing for more controls over where their ads show on the Google Display Network and YouTube, publishers...
When is a native ad not native? Understanding it’s all about context
“Non-skippable video” is just industry lingo for something a lot more familiar: TV ads. This year, for the first time, advertisers will...
Report: Google Chrome may include ad blocker in both desktop and mobile versions
According to the The Wall Street Journal (WSJ), Google is considering incorporating ad-blocking into a new version of Chrome. It would be...
4 lessons from a decade of ad tech disruption
Since the first RTB ad was placed in 2010, our industry’s story has been one of rapid, often painful evolution. Alongside the...
Adblock Plus’s parent company buys content micropayment service Flattr
In May of last year, Eyeo — the parent company of Adblock Plus — announced a partnership with content-funding tool Flattr to create...
Are you grateful for digital?
And because we can get things done quickly, it’s also the worst. The world expects things to be done quickly — and all the while, we’re...
Adblock Plus names independent Acceptable Ads Committee
Adblock Plus’s parent company, eyeo, is transitioning the Acceptable Ads program to an independent group. The Acceptable Ads Committee...
Ad-blocking concerns shift to the video ad industry
The media storm around ad blocking may appear to have subsided somewhat, but the obstruction this phenomenon has implanted in the online...
The evolution required to achieve a sustainable online ecosystem
Gartner’s 2016 Hype Cycle for Digital Marketing and Advertising and cited as a critical issue in LUMA’s annual State of Digital Media...
Facebook starts opening its black box to keep advertisers from avoiding Audience Network
Late last May, GroupM’s head of paid social, Kieley Taylor, sent an email to the WPP-owned media agency network’s paid social teams in...
Why B2B marketers should care about whitelisting
brand safety is a big concern for most businesses. No brand wants its products associated with hate speech, porn or extreme politics,...
Publishers are not detecting most ad blockers, says company behind new ad blocking solution
This week, marketing tech company Streamwize is releasing a new product to help publishers deal with ad blocking users. But, in preparing...
SEE: How Twitter is stripping ads & engagement options off publisher content
The Twitter/Safari Reader test Last week, Twitter began making use of Safari Reader for some people on iOS devices. Using this strips...
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