Fahad HAug 23, 20192 min readApple’s WebKit outlines cross-site tracking crackdown, will block advertisers who try to bypasApple’s WebKit team published its tracking prevention policy last week, outlining its stance against technologies designed to track user...
Fahad HJan 23, 20192 min readGoogle Chrome API changes may disable most ad blockersAccording to multiple reports, Google is readying changes to Chromium, which is the software behind the Chrome browser and soon Microsoft...
Fahad HJan 9, 20192 min readGoogle Chrome’s filtering of ‘annoying’ ads will apply to sites worldwide startingThe 12 ad formats deemed particularly annoying based on the Coalition for Better Ads survey data. Source: Coalition for Better Ads Nearly...
Fahad HNov 20, 20182 min readBlockthrough acquires PageFair, merging two leading anti-adblocking platformsBlockthrough, which provides software and methods to counter adblocking, has purchased PageFair, which offers similar services. Deal...
Fahad HAug 8, 20183 min readOur wake-up call to improve an industryIf you change nothing, nothing will ever change. We’re making it our primary goal to improve advertising technology. We’re facing down...
Fahad HApr 16, 20182 min readGoogle brings ‘Funding Choices’ ad messaging to more countries & adds subscription After its launch in June 2017 for publishers in North America, the UK, Germany, Australia and New Zealand, Google’s Funding Choices ad...
Fahad HFeb 15, 20186 min readFAQ: Google Chrome ad blocking is here. Everything you need to knowToday, February 15, 2018, is the day Google begins blocking “annoying” or intrusive ads by default in its Chrome browser. Publishers that...
Fahad HDec 22, 20171 min readAd blockers, fraud and developments in programmatic: Our top 10 display advertising columns for 2017Programmatic ad fraud and big advertisers’ attempts to deal with it remain significant industry challenges in 2017, fueling interest in...
Fahad HDec 18, 20173 min readReddit’s mobile apps now let people view only visual posts, block ads through in-app browserIn a redesign of its mobile apps announced on Monday, Reddit will add an option for people to only view non-text posts, which could help...
Fahad HDec 18, 20173 min readDigital advertising 2017: A year of reckoning in reviewDigital advertising 2017 by the numbers: Poised for a big year: The first quarter of 2017 represented the strongest beginning to any year...
Fahad HOct 31, 201712 min readAd-mageddon! Ad blocking, its impact, and what comes nextAd blockers have already had a huge impact on the digital landscape. This impact could only grow larger if the popularity of blocking ads...
Fahad HOct 19, 20171 min readGoogle & Facebook among members signed onto IAB UK ‘Gold Standard’ ads programThe UK arm of the Interactive Advertising Bureau (IAB UK) has launched a new program aimed at reducing ad fraud, improving user...
Fahad HOct 12, 20172 min read4As, ANA & IAB push self-regulatory digital ads standards programThree of the big industry trade groups representing the digital advertising ecosystem are hoping to gain support for a “self-regulatory”...
Fahad HOct 3, 20172 min readGoogle test surfaces user data in DoubleClick for Publishers as part of new Insights Engine ProjectGoogle is laying the groundwork for turning the love-hate relationship many publishers have with the company into a love-love...
Fahad HSep 28, 20173 min readPublishers need a new definition of UX: From ‘user experience’ to ‘user expectatiorise of ad blocking has placed new emphasis on creating ads which preserve the user experience. From the Google and Facebook-led...
Fahad HAug 16, 20173 min readGoogle’s big gamble on ad blocking and why you should careAds ambush you from all sides. The sidebar spins out in front of you. A banner flashes in excitement. You scroll halfway to a video and...
Fahad HAug 1, 20176 min readAdblock vs. Cost-Per-Action marketing: cooperation works better than conflictToday, Adblock and other ad blockers are commonplace and indispensable components of the digital advertising industry. Blockers were...
Fahad HJul 14, 20173 min readThe 7 rules of respectful marketing32 percent of global page views being impacted by ad blocking. And the rest don’t need an ad blocker because they’re conditioned to...
Fahad HJul 10, 20171 min readThe state of mobile ad blocking: what the internet giants are doing to prevent (or enable) itThere is a tweet circulating right now, by a Twitter user named Ben Chase, that has clearly struck a chord. Though Chase has fewer than...
Fahad HJun 15, 20172 min readTwitter rolls out new apps; iOS versions support Apple’s ad blockersTwitter is cleaning up its look and enabling people to clear out ads on web pages opened within its iOS apps. On Thursday, Twitter began...
