Apple’s WebKit team published its tracking prevention policy last week, outlining its stance against technologies designed to track user...

According to multiple reports, Google is readying changes to Chromium, which is the software behind the Chrome browser and soon Microsoft...

The 12 ad formats deemed particularly annoying based on the Coalition for Better Ads survey data. Source: Coalition for Better Ads Nearly...

Blockthrough, which provides software and methods to counter adblocking, has purchased PageFair, which offers similar services. Deal...

If you change nothing, nothing will ever change. We’re making it our primary goal to improve advertising technology. We’re facing down...

After its launch in June 2017 for publishers in North America, the UK, Germany, Australia and New Zealand, Google’s Funding Choices ad...

Today, February 15, 2018, is the day Google begins blocking “annoying” or intrusive ads by default in its Chrome browser. Publishers that...

Programmatic ad fraud and big advertisers’ attempts to deal with it remain significant industry challenges in 2017, fueling interest in...

In a redesign of its mobile apps announced on Monday, Reddit will add an option for people to only view non-text posts, which could help...

Digital advertising 2017 by the numbers: Poised for a big year: The first quarter of 2017 represented the strongest beginning to any year...

Ad blockers have already had a huge impact on the digital landscape. This impact could only grow larger if the popularity of blocking ads...

The UK arm of the Interactive Advertising Bureau (IAB UK) has launched a new program aimed at reducing ad fraud, improving user...

Three of the big industry trade groups representing the digital advertising ecosystem are hoping to gain support for a “self-regulatory”...

Google is laying the groundwork for turning the love-hate relationship many publishers have with the company into a love-love...

rise of ad blocking has placed new emphasis on creating ads which preserve the user experience. From the Google and Facebook-led...

Ads ambush you from all sides. The sidebar spins out in front of you. A banner flashes in excitement. You scroll halfway to a video and...

Today, Adblock and other ad blockers are commonplace and indispensable components of the digital advertising industry. Blockers were...

32 percent of global page views being impacted by ad blocking. And the rest don’t need an ad blocker because they’re conditioned to...

There is a tweet circulating right now, by a Twitter user named Ben Chase, that has clearly struck a chord. Though Chase has fewer than...

Twitter is cleaning up its look and enabling people to clear out ads on web pages opened within its iOS apps. On Thursday, Twitter began...