Fahad HJul 9, 20184 min readHow to use Quora ads for big results in every step of the funnelWhy? Because in one year, Quora allowed me to reach more of my target audience with most of the same features many of the other channels...
Fahad HJul 5, 20183 min readShould marketers own programmatic accounts as they do with SEM & Social?programmatic media in-house. We’ll talk about the specific pros and cons of doing this later in this article, but for now, it’s important...
Fahad HJul 4, 20184 min readSMX Advanced recap: Audience targeting in a privacy-centric worldHere is a recap of SMX Advanced session Audience Targeting In A Privacy-Centric World. The speakers shared new developments in audience...
Fahad HJun 26, 20181 min readFacebook enables marketers to set up app event tracking without having to add codeApp developers and marketers now have access to a Codeless App Events Setup feature within the Facebook SDK Marketing Kit that lets them...
Fahad HJun 25, 20181 min readTraditional TV rolls with the times, remains a viable entertainment channel to both viewers and adveYes, I know that TV is just a screen and as such, it will never go out of fashion for advertisers who want to reach an audience. But ever...
Fahad HJun 18, 20182 min readUnilever stops working with digital media influencers who buy followersUnilever Chief Marketing Officer Keith Weed called for more transparency from influencers in a speech at Cannes. “At best it’s...
Fahad HJun 18, 20183 min readGoogle announces new features for retail advertisers at SMX AdvancedGoogle announced several new advertising features for retailers and brand manufacturers during a keynote discussion with Surojit...
Fahad HJun 13, 20181 min readIAB Study: Podcast ad revenues are shooting through the roof — $314M in 2017A new study released Monday by the Interactive Advertising Bureau (IAB) reveals that podcast revenues in the US have broken records,...
Fahad HJun 12, 20182 min readReddit introduces native autoplay video ads optimized for the site’s recent redesignReddit is launching a new video ad product today, rolling out native video ads that autoplay in-feed and are designed for optimized...
Fahad HJun 12, 20181 min readLinkedIn rolls out Sponsored Content carousel ads that can include up to 10 customized cardsLinkedIn is rolling out new Sponsored Content carousel ads today that can include up to 10 customized, swipeable cards. The company says...
Fahad HJun 12, 20182 min readEricsson ad division says carrier location data provides it with competitive advantageLocation data is an effective targeting, analytics and audience discovery tool. However, the quality of underlying location data is...
Fahad HJun 11, 20181 min readSurvey: 87% of mobile marketers see success with location targetingA new survey of 700 in-house and agency marketers using mobile marketing finds that 87 percent are using location targeting. A large...
Fahad HJun 8, 20181 min readIAB Tech Lab unveils a proposed Ads.txt for mobile appsLast year about this time, the Interactive Advertising Bureau (IAB) Tech Lab launched its ads.txt project to prevent fraudulent selling...
Fahad HMay 30, 20182 min readDoubleClick Bid Manager opens up digital audio ad buying globallyAs investment in digital audio advertising continues to grow: Google’s DoubleClick Bid Manager is rolling out support globally for buying...
Fahad HMay 21, 20181 min readMore details on Microsoft Audience Network: Workflows, ad formats & how to target with LinkedInExamples of Microsoft Audience Ads Earlier this month, Microsoft announced the launch of the Microsoft Audience Network, accessed through...
Fahad HMay 18, 20181 min readWFA demands that advertisers take actions that promote ‘a better marketing ecosystem’The charter follows a data manifesto issued by the organization earlier this year. Last year, programmatic advertising platforms were...
Fahad HMay 17, 20183 min readAsk an #SMXpert: LinkedIn ads and search — The ultimate knockout punchThe Ask the SMXpert series continues the question and answer (Q&A) segment of sessions held at Search Marketing Expo (SMX) West 2018. The...
Fahad HMay 17, 20181 min readPulsePoint launches Genome to centralize data for healthcare advertisingPulsePoint is an ad exchange that has begun to focus more directly on the healthcare market in recent years. Now, the New York City-based...
Fahad HMay 16, 20181 min readAll Apple News publishers can now use DoubleClick for Publishers to serve direct-sold adsApple has rolled out the ability for all publishers to use DoubleClick for Publishers (DFP) for ad serving in their Apple News content,...
Fahad HMay 14, 20181 min readIAB Tech Lab launches aggregation service for ads.txtA year ago, the IAB Tech Lab released ads.txt to help stop the sale of counterfeit inventory for ads. The text file, posted on each...
