Fahad HSep 19, 20181 min readAmazon now 3rd-biggest digital ad seller in USAmazon is set to bring in $4.61 billion from digital advertising this year, according to a new estimate from eMarketer. That only...
Fahad HSep 14, 20186 min readTarget acquired: How to define and use your ideal target marketThis problem isn’t just limited to new entrepreneurs or start-ups, either. I’ve talked to plenty of well-established companies who can...
Fahad HSep 13, 20183 min readExclusive: Survey shows social media poised to capture holiday ad spendSo how will marketers develop their approach? To understand how and when they plan to reach holiday shoppers, we surveyed over 260 owners...
Fahad HSep 13, 20183 min read4 lessons learned from 200,000 Amazon beauty, personal care product pagesThis will come as no surprise to anyone watching or involved in the space. Increasingly, consumers have been opting for digital...
Fahad HSep 11, 20182 min readOath combines its ad tech assets under new Oath Ad Platforms brandVerizon-owned Oath has unified its ad tech stack under the new brand name Oath Ad Platforms. The effort has been underway for more than a...
Fahad HSep 5, 20182 min readAmazon streamlines ad products under new Amazon Advertising brandThe company said the Amazon Media Group (AMG) for managed display and video services, Amazon Marketing Services (AMS) for seller ads on...
Fahad HAug 31, 20183 min readHere’s why you should crowdsource your programmatic creativesIt’s not often that marketers get to kick back and relax while customers do their job for them, but when you adopt user-generated content...
Fahad HAug 30, 20181 min readA kickback stampede: Why Google’s EU comparison shopping program may carry riskGoogle received a record-breaking fine of €2.4 billion ($2.8 billion). But why, exactly? In a verdict that provoked differing opinions,...
Fahad HAug 30, 20183 min readWithout identity, retailer ad retargeting misses the markAs any parent who has endured a summer road trip with young, easily bored children can attest, there is no question more annoying....
Fahad HAug 27, 20181 min readForrester report: Video ad spending expected to hit $103B in 2023Advertisers will spend a staggering $102.8 billion dollars a year on video ads by 2023, according to a recent Forrester report. That...
Fahad HAug 17, 20181 min readSizmek unveils unified ad serving platform it says can replace Google’s walled gardenscooped up Rocket Fuel’s demand-side programmatic ad platform (DSP) last summer, Executive Chairman Mark Grether said the merger would...
Fahad HAug 16, 20187 min read15 questions to ask yourself before publishing a new landing pagetailor the page that people see after clicking on your ad to your target audience and actual ad content. Unfortunately, while there are a...
Fahad HAug 15, 20183 min readWhy you’ll benefit from fully funding your core brand terms on AmazonAdvertisers are always looking for new opportunities to increase brand awareness, drive engagement and acquire customers. And what better...
Fahad HAug 14, 20182 min readReport: Traditional methods of personalization don’t work for millennials and Gen Znew research from video platform VidMob. VidMob surveyed 1,000 16- to 24-year-olds (Gen Z) and 1,000 25- to 34-year-olds (millennials)...
Fahad HAug 8, 20183 min readOur wake-up call to improve an industryIf you change nothing, nothing will ever change. We’re making it our primary goal to improve advertising technology. We’re facing down...
Fahad HAug 2, 20181 min readNew report: CTV emerges as top platform for video advertisers, completion rates continue to improveExtreme Reach’s Video Benchmarks Report is based on billions of video ad impressions served through its platform in the second quarter of...
Fahad HJul 30, 20184 min read5 ways to hack a higher marketing ROIYou may have heard the story of a marketing professional at a large consumer goods company headquartered in Cincinnati who famously...
Fahad HJul 27, 20182 min readGoogle allows advertisers to buy ads.txt authorized-only inventoryGoogle announced Thursday that advertisers using Display & Video 360 (formerly DoubleClick Bid Manager) can now opt to only buy inventory...
Fahad HJul 23, 20182 min readGoogle releases AMP Stories v1.0 with new features, including an ads beta for DFP usersExamples of Google AMP Story ads. Following on the introduction of AMP Stories for publishers in February, the AMP team has announced...
Fahad HJul 13, 20181 min readKeeping up with the pace of advertising, MRC proposes updates to its ad verification guidelinesupdates to its existing ad verification guidelines Tuesday. The changes — developed with the American Association of Advertising Agencies...
