Amazon is set to bring in $4.61 billion from digital advertising this year, according to a new estimate from eMarketer. That only...

This problem isn’t just limited to new entrepreneurs or start-ups, either. I’ve talked to plenty of well-established companies who can...

So how will marketers develop their approach? To understand how and when they plan to reach holiday shoppers, we surveyed over 260 owners...

This will come as no surprise to anyone watching or involved in the space.  Increasingly, consumers have been opting for digital...

Verizon-owned Oath has unified its ad tech stack under the new brand name Oath Ad Platforms. The effort has been underway for more than a...

The company said the Amazon Media Group (AMG) for managed display and video services, Amazon Marketing Services (AMS) for seller ads on...

It’s not often that marketers get to kick back and relax while customers do their job for them, but when you adopt user-generated content...

Google received a record-breaking fine of €2.4 billion ($2.8 billion). But why, exactly? In a verdict that provoked differing opinions,...

As any parent who has endured a summer road trip with young, easily bored children can attest, there is no question more annoying....

Advertisers will spend a staggering $102.8 billion dollars a year on video ads by 2023, according to a recent Forrester report. That...

scooped up Rocket Fuel’s demand-side programmatic ad platform (DSP) last summer, Executive Chairman Mark Grether said the merger would...

tailor the page that people see after clicking on your ad to your target audience and actual ad content. Unfortunately, while there are a...

Advertisers are always looking for new opportunities to increase brand awareness, drive engagement and acquire customers. And what better...

new research from video platform VidMob. VidMob surveyed 1,000 16- to 24-year-olds (Gen Z) and 1,000 25- to 34-year-olds (millennials)...

If you change nothing, nothing will ever change. We’re making it our primary goal to improve advertising technology. We’re facing down...

Extreme Reach’s Video Benchmarks Report is based on billions of video ad impressions served through its platform in the second quarter of...

You may have heard the story of a marketing professional at a large consumer goods company headquartered in Cincinnati who famously...

Google announced Thursday that advertisers using Display & Video 360 (formerly DoubleClick Bid Manager) can now opt to only buy inventory...

Examples of Google AMP Story ads. Following on the introduction of AMP Stories for publishers in February, the AMP team has announced...

updates to its existing ad verification guidelines Tuesday. The changes — developed with the American Association of Advertising Agencies...