Amazon now 3rd-biggest digital ad seller in US
Amazon is set to bring in $4.61 billion from digital advertising this year, according to a new estimate from eMarketer. That only...
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Target acquired: How to define and use your ideal target market
This problem isn’t just limited to new entrepreneurs or start-ups, either. I’ve talked to plenty of well-established companies who can...
Exclusive: Survey shows social media poised to capture holiday ad spend
So how will marketers develop their approach? To understand how and when they plan to reach holiday shoppers, we surveyed over 260 owners...
4 lessons learned from 200,000 Amazon beauty, personal care product pages
This will come as no surprise to anyone watching or involved in the space. Increasingly, consumers have been opting for digital...
Oath combines its ad tech assets under new Oath Ad Platforms brand
Verizon-owned Oath has unified its ad tech stack under the new brand name Oath Ad Platforms. The effort has been underway for more than a...
Amazon streamlines ad products under new Amazon Advertising brand
The company said the Amazon Media Group (AMG) for managed display and video services, Amazon Marketing Services (AMS) for seller ads on...
Here’s why you should crowdsource your programmatic creatives
It’s not often that marketers get to kick back and relax while customers do their job for them, but when you adopt user-generated content...
A kickback stampede: Why Google’s EU comparison shopping program may carry risk
Google received a record-breaking fine of €2.4 billion ($2.8 billion). But why, exactly? In a verdict that provoked differing opinions,...
Without identity, retailer ad retargeting misses the mark
As any parent who has endured a summer road trip with young, easily bored children can attest, there is no question more annoying....
Forrester report: Video ad spending expected to hit $103B in 2023
Advertisers will spend a staggering $102.8 billion dollars a year on video ads by 2023, according to a recent Forrester report. That...
Sizmek unveils unified ad serving platform it says can replace Google’s walled garden
scooped up Rocket Fuel’s demand-side programmatic ad platform (DSP) last summer, Executive Chairman Mark Grether said the merger would...
15 questions to ask yourself before publishing a new landing page
tailor the page that people see after clicking on your ad to your target audience and actual ad content. Unfortunately, while there are a...
Why you’ll benefit from fully funding your core brand terms on Amazon
Advertisers are always looking for new opportunities to increase brand awareness, drive engagement and acquire customers. And what better...
Report: Traditional methods of personalization don’t work for millennials and Gen Z
new research from video platform VidMob. VidMob surveyed 1,000 16- to 24-year-olds (Gen Z) and 1,000 25- to 34-year-olds (millennials)...
Our wake-up call to improve an industry
If you change nothing, nothing will ever change. We’re making it our primary goal to improve advertising technology. We’re facing down...
New report: CTV emerges as top platform for video advertisers, completion rates continue to improve
Extreme Reach’s Video Benchmarks Report is based on billions of video ad impressions served through its platform in the second quarter of...
5 ways to hack a higher marketing ROI
You may have heard the story of a marketing professional at a large consumer goods company headquartered in Cincinnati who famously...
Google allows advertisers to buy ads.txt authorized-only inventory
Google announced Thursday that advertisers using Display & Video 360 (formerly DoubleClick Bid Manager) can now opt to only buy inventory...
Google releases AMP Stories v1.0 with new features, including an ads beta for DFP users
Examples of Google AMP Story ads. Following on the introduction of AMP Stories for publishers in February, the AMP team has announced...
Keeping up with the pace of advertising, MRC proposes updates to its ad verification guidelines
updates to its existing ad verification guidelines Tuesday. The changes — developed with the American Association of Advertising Agencies...
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