Oath officially announced on Tuesday the company is changing its name to Verizon Media Group, a decision that will take effect beginning...

Google discussed three features aimed at helping advertisers reach new customers with Display campaigns in a blog post Tuesday. Here’s...

Out just over a year, the Interactive Advertising Bureau Tech Lab’s third-party in-app ad viewability and measurement tool is gaining...

When consumers actually walk into a store, there are a host of high-level expectations that have shifted over time but remain largely in...

This week, a federal court indicted eight individuals for their roles in widespread digital advertising fraud, with charges ranging from...

Wunderman Global CEO Mel Edwards (left) will take on the same role at the new agency, while J. Walter Thompson CEO Tamara Ingram (right),...

Blockthrough, which provides software and methods to counter adblocking, has purchased PageFair, which offers similar services. Deal...

With the advent of automation, machine learning and artificial intelligence, shifting channel opportunities and more, we are surveying...

In July, Google announced a beta for publishers using Google Ad Manager (formerly DoubleClick For Publishers) to serve ads in AMP...

If there’s anything the recent past has reminded us, it’s that feelings still trump considered thought. This is also true for...

Most often when we think of stories we imagine singular self-contained narratives. The latest John Grisham novel or the romantic comedy...

Lately, I’ve seen more and more claims that the marketing funnel is dead — including from Google itself. Of course, the consumer journey...

Photo © Bloomicon / Shutterstock.com Brand safety has been an issue since the beginning of the internet. However in the past several...

What’s new? If you want to monetize a site with AdSense advertising, it will need to be added to your AdSense account for review. Before...

Twin Design / Shutterstock.com In September, Amazon reportedly became the third biggest ad seller in the United States. A new study...

NEW YORK – While recent quarterly earnings statements show Amazon’s advertising business is growing, a new survey by Third Door Media,...

Crafting the right digital strategy to hit your ultimate marketing goal is a balancing act. You need to vet platforms, allocate budget...

Marketers may be able to get a better sense of the complicated, dynamic and sometimes controversial category of ad tech through research...

From the NCS web site A joint effort between audience measurement firm Nielsen and loyalty card/coupon data firm Catalina, Nielsen...

Facebook’s new first-party cookie. The company began notifying some agencies and trade groups of the solution this week and emailing all...