When I began in search, display advertising had been oversaturated with the most infamous of elements — pop up ads, flashing banners and...

Marketers, agencies, publishers, and especially technology companies get so caught up in the potential of technology and data to optimize...

An ad banner appeared throughout both game play and advertisers’ own spots. If you weren’t among the estimated 2-3 percent of the 115...

In the first installment of this series, we examined the age-old process of buying and selling inventory directly from publishers: direct...

Google AdX, OpenX and Rubicon Project held onto their top-three rankings on the January Seller Trust Index of programmatic ad sellers...

Just because your company isn’t among the handful of brands forking over the big bucks for the chance to capture millions of eyeballs...

Google announced last month that “Other interests” targeting on the Google Display Network would be going away. The change was supposed...

Google says that only 1 in 5 marketers successfully completes the remarketing set up process in Google Analytics. Whether it’s tagging...

It’s no surprise that each year, Valentine’s Day advertising focuses on love, romance and affection. It’s a time where men and women...

The Super Bowl is one of the largest televised events of the year, making it a quintessential vehicle for advertisers. Last year’s Super...

That programmatic has long had a transparency problem has been well documented. Buyers have had less than adequate insights into the...

CEO Marissa Mayer discussing mobile at Yahoo’s NewFront The impact of Yahoo’s acquisition of mobile ad network and analytics firm,...

In its Q4 2014 Benchmark Report, Marin Software looked at performance by device across social, display and search campaigns running...

Beginning on January 4th, AdSense publishers began reporting on the AdSense product support forum that their ads were redirecting to...

Since I began my career in digital media more than 13 years ago, the way publishers generate revenue has changed significantly. Not long...

Marketers, agencies and publishers have been hard at work since 2011 to establish a measurement framework for digital that allows for...

After folding in Right Media into Yahoo Ad Exchange last year, the company is reportedly sealing off the vestiges of the Right Media...

Historically, marketers have had a love/hate relationship with display advertising. Especially for B2B marketers, the margins on display...

About a month after rolling out a set of vertical apps under the MSN banner, Microsoft is rolling out in-app advertising. The apps, which...

A poll of 300 digital media and advertising executives highlights the challenges ahead for an industry-wide adoption of viewability as...