AdRoll’s retargeting capabilities are now integrated into Shopify’s e-commerce platform. With the Adroll For Shopify app, merchants will...

Content marketing and commenting platform Livefyre is giving publishers the option to insert ads right into the comment threads on their...

Headway Digital has launched NativeWay, a native advertising platform that combines display, video and mobile solutions using...

Consumers today, especially Millennial generation consumers, have signaled to advertisers that they are willing to trade certain levels...

Evan Lorne / Shutterstock.com In Part 1 of this series, I shared questions and answers about targeting and creative on LinkedIn. Those...

A group of hackers took advantage of Yahoo’s popular network of sites to perpetrate a wide-spread attack on visitors to those sites...

There is no free lunch. Everything has an inherent cost, whether it’s in time, money or resources. Consumers have the option to decide if...

We have finally arrived at the last installment of our four-part series on navigating the modern ad tech stack. We previously covered...

Ad Age is reporting that Google has pulled several apps from the Play Store after the release of a report on in-app ad fraud on Thursday....

Photo by Flickr user David Goehring Ever since the days of Rockefeller and Carnegie, the idea of a large company acquiring a smaller one...

The Interactive Advertising Bureau (IAB) issued its first revenue report on programmatic display ad revenues in the US on Monday, finding...

As apps consume more of our time on mobile devices, Google announced it is plugging what had been a growing gap for many advertisers in...

Bornfree / Shutterstock.com “No. Try not. Do … or do not. There is no try.” -Yoda As more publishers adopt programmatic best practices...

We already know the importance of first– and third-party data. We’ve tossed in this concept of second-party data every now and again, but...

Source: Sizmek Before assuming advertisers have moved past Flash, notice in the chart above that there were more Flash mobile ad...

Think search advertising is boring, and that it’s all about programmatic and display these days? Microsoft’s move today to dispose of its...

The other day, I became some poor advertiser’s worst enemy. I accidentally clicked on an ad in an article like the one on the left above...

Let’s assume that brand marketers have now presumably woken up to the necessity of a programmatic media strategy. All those stragglers...

Ad commerce platform XpressBuy and self-service mobile DSP PocketMath announced a partnership that gives brands and retailers using...

“Display is dead,” glibly chirped the very senior agency executive at a recent meeting of six dozen impressively pedigreed brand...