Good morning, and welcome to day two of our SMX East conference! We’re about to begin with a keynote conversation where Brad Bender, Vice...

The topic of advertising fraud in the programmatic sector is a jugular issue concerning marketers today. The openness that allows...

Google is making its move to bring first-party data to search results — and YouTube and Gmail. The new product, called Customer Match,...

In “Welcome to hell: Apple vs. Google vs. Facebook and the slow death of the Web,” Nilay Patel, editor-in-chief of The Verge, worries...

Just ahead of Advertising Week in New York, Bloomberg Businessweek’s cover story takes a first-hand look at the market for fake digital...

Bloomua / Shutterstock.com More alarming news on the advertising fraud front. A new study raises questions about the reliability of the...

A new study found large gaps in the numbers of respondents who said they use programmatic (67 percent) compared to the number who say...

This summer, my wife began binge-watching the show, “Parenthood.” Luckily for her (though not us advertising folks), the first four...

“Viewability” is the buzzword du jour in the ad tech world, yet only a small number of advertisers are actually using viewability metrics...

Some say that sales was the first real profession. I don’t think that’s true. I believe that it was advertising. After all, you can’t...

Though they’ve been dubbed “ad blockers,” it’s not just ads that marketers and publishers have to worry about with iOS 9’s new content...

AOL announced the addition of One By AOL: Creative to the company’s advertising automation platform on Tuesday. The new unit is aimed at...

In early August, the Mozilla Foundation quietly began showing “Suggested tiles” when users open a new tab in its Firefox browser, the...

To combat ad injectors, Google has added a filter on DoubleClick Bid Manager to automatically keep advertisers from buying injected ad...

The Financial Times is reporting that YouTube will begin allowing third-party verification of ad viewability by the end of the year in...

viewability, and publishers are starting to adapt their businesses to accommodate this trend. Some high-profile media companies have...

Google has announced the roll out of native Gmail ads to all AdWords advertisers. The ads, which appear at the top of the Promotions tab...

360b / Shutterstock.com Another nail in Adobe Flash’s coffin is getting hammered in today. Google is now beginning to pause Flash-based...

Much has been written over the past several years about the battle that traditional publishers have fought to adapt their business models...

The e-commerce giant posted the following notice on its Technical Guidelines page, confirming its decision to remove Flash because of...