Last month, customer data management service Zeta Interactive announced it had purchased the customer relationship marketing division of...

AOL has struck a deal with A+E Networks on both ad technology and advertising fronts. A+E will use AOL’s programmatic platform, ONE by...

Mobile marketing platform UberMedia has coined a new term: “Location ROI” or “LROI.” In that context, the company is measuring and...

display advertising. The average click-through rate for display ads is 0.06 percent, according to DoubleClick. That’s fewer than one out...

As the year comes to a close, I can’t help but think about all of the changes that have taken place over the past 12 months in our...

programmatic digital advertising, the notion of automation and more precise, relevant targeting was mostly embraced by the performance...

At first glance, information solutions provider IDI’s purchase this week of customer acquisition/ad platform Fluent seems like just...

From the Lucid website Let’s say you launch a digital ad campaign targeted at fathers, aged 25 to 35, who make over $100,000. How do you...

announced updates for brands and publishers bidding and reporting on viewable impressions using the company’s viewability...

From the White Ops website A new study, out today, finds that video ads with bot-blocking had 22 percent more brand engagement. The white...

We’ve all seen criticisms of fast food marketing campaigns that feature photos of super-styled delicious-looking menu items — photos that...

You would probably rate a robocall during dinner as annoying. Now let’s suppose you’ve got a large marketing operation set up to field...

London-based Appnext, a self-serve monetization and app distribution platform, has launched an ad-serving solution that aims to help...

In my last column, we covered what fraud is, the magnitude of the problem, and the many ways in which it takes shape. We are now going to...

the Institute of Practioners in Advertising (IPA) Social project, and nowhere has this statement rung truer than in the debate...

“Come on, Peter,” chided the CMO, “you can’t expect me to commit millions of dollars in media spending based on that evidence.” The first...

Historically, the Google Display Network (GDN) had limited features, and it was impossible to fine-tune and narrowly target...

Affiliate marketing network Skimlinks is adding “data provider” to its resume. And it’s getting publishers into the act. Today, the...

Traditional logic behind providing content free of monetary cost is that viewers pay by giving their attention to a brand’s...

Of all the hot topics broached at the Interactive Advertising Bureau’s Ad Operations Summit on Monday, one cast a longer shadow than the...