Fahad HJan 13, 20161 min readApple iAd Update Will Reportedly Let Publishers Sell Directly To AdvertisersApple’s attempt to improve the mobile in-app ad experience with the launch of iAd never made the splash the company had anticipated....
Fahad HJan 13, 20162 min readFacebook Ad Budgets Rose 11 Percent In Q4 On Higher ROAS [Study]Retailers continued to increase their ad budgets on Facebook in Q4. Campaign management platform Nanigans released Q4 2015 performance...
Fahad HJan 12, 20161 min readReport: Facebook Audience Network Testing Expansion Into Mobile Web AdvertisingFacebook is running a test to expand the Facebook Audience Networks’ reach to mobile web advertising, according to an AdExchanger report....
Fahad HJan 12, 20163 min readMarketers, Welcome To The World Of Emotional AnalyticsFocus groups, online questionnaires and standard video recordings are so — you know — last century. A new announcement indicates it may...
Fahad HJan 12, 20163 min readNow That The FTC Has Spoken On Native Advertising, What’s Next?Two weeks ago, the Federal Trade Commission issued a long “enforcement policy statement” on native advertising. If you want to read all...
Fahad HJan 11, 20162 min readUS Display Spend Will Overtake Search In 2016 [eMarketer]The year that display ad spend finally overtakes search in the US may finally have arrived. Emarketer estimates that display ad spend in...
Fahad HJan 7, 20162 min readAs Facebook Audience Network Becomes $1 Billion Biz, LiveRail Refocuses On Private MarketplacesFacebook released new stats on the performance of the Facebook Audience Network (FAN) and a narrower focus for the company’s LiveRail...
Fahad HJan 5, 20161 min readSnapchat Is Reportedly Developing An API For AdvertisingSlightly over a year since its first ad, Snapchat is actively developing an application programming interface (API) to...
Fahad HDec 31, 20154 min read2016 Resolutions For Affiliate Advertisers: 5 Steps To A Successful Year AheadWith 2015 just about in the rearview mirror, it’s time to look down the open road that is 2016. Affiliate marketing, with its roots in...
Fahad HDec 28, 20152 min readUp Close With Programmatic: The Year’s 10 Most Popular Display ColumnsDespite concerns about ad fraud weighing heavily on the minds of advertisers in 2015, programmatic continued to dominate the display...
Fahad HDec 23, 20153 min readGimbal And NanoLumens Bring “Minority Report” Potential To Digital Out-Of-HomeA recently announced partnership between beacon-maker Gimbal and digital signage provider NanoLumens brings “Minority Report”-style...
Fahad HDec 21, 20153 min readNew Report: It’s More Important To Detect Humans Than BotsWith software robots (bots) settling into what seems to be a permanent and major part of website traffic, a Detroit-based company is out...
Fahad HDec 17, 20153 min readStartup Mabaya Lands $2.25 Million To Expand Its “Digital Shelf Space” Platform Into USOver in the real world, marketers spend a lot of time and money to make sure their products get great shelf placement. Startup Mabaya...
Fahad HDec 16, 20153 min readLooking Back, Looking Ahead: Reviewing The Top 3 Display Advertising Topics Of 2016Now that the year is winding down, I’ve taken some time to look back to see how these predictions played out and consider how the year...
Fahad HDec 15, 20151 min readAOL And Dailymotion Extend Programmatic PartnershipAOL’s DSP. The announcement builds on a partnership struck in 2012 between the two companies which, in part, gave select buyers access to...
Fahad HDec 15, 20154 min readHow The Cookies Crumble In A Mobile-First WorldThe marketing holy grail of “right person, right message, right place, right time” has never been closer to becoming a reality. So why,...
Fahad HDec 14, 20152 min readMarketing Platform Connexity (Formerly Shopzilla) Adds Data Services Simmons Research & HitwiseDigital marketing platform Connexity today announced it has added two more major resources in its effort to evolve beyond its former life...
Fahad HDec 11, 20151 min readGoogle Adds Forecasting Data In AdWords Display PlannerGoogle released updates to the Display Planner in AdWords on Thursday to show click and impression estimates based on the bid and budget...
Fahad HDec 9, 20151 min readAdSense Mobile Text Ads Get Another FaceliftGoogle has updated the look of mobile AdSense text ads again. Above is an example of the new and old formats. Though the copy in the old...
Fahad HDec 8, 20152 min readSticky, A Web-Based Eye Tracker, Can Now Track Your EmotionsWhat marketers really want is to literally see and feel what their customers and potential customers are seeing and feeling. Today,...
