Most digital marketers are by now very well aware of the benefits they can achieve by using a data management platform (DMP). In fact, in...

AdChoices is a failure. Yet the IAB recently touted the AdChoices icon/program as a great industry success. In that divide and disconnect...

The days are long gone when the only things you saw at a movie theater were the movie, and previews for movies. These days, it’s not...

Supply-side platform (SSP) AdSupply has issued a release version of its anti-AdBlock and Adblock Plus technology, for which the Culver...

For AOL, One plus One equals One. In April, the Verizon-owned company launched its ONE consolidated, programmatic platform for...

Last week, the Association of National Advertisers (ANA) and White Ops, a leading digital ad fraud detection and prevention service, put...

Digital video advertising platform Videology is beefing up its options for advertisers to buy using viewability as a currency or metric....

With programmatic becoming the dominant way digital ads are bought and sold, OpenX is launching a solution aimed at automating guaranteed...

Since Google announced that AMP (Accelerated Mobile Pages) would launch in search early this year, publishers have been waiting to find...

Suppose there was a data engine that could determine which devices were owned by the same individual or household, and another data...

Ad retargeting on Facebook for cars is not like it is for, say, a pair of boots. So this week, auto-focused ad tech firm PureCars...

The Chinese New Year is quickly approaching, and I am always curious to learn what the next 12 months might have in store based on...

Ad platform Marin Software, which told its customers last week that it would be down over this past weekend for an infrastructure...

Depending on whom you talk to, ad blocking is either overblown or an emerging crisis. There’s data to support both positions. One thing...

More than two-thirds of marketers said they plan to increase their investment in programmatic advertising in 2016, according to AdRoll’s...

To help marketers take advantage of “micro-moments” — those events that everyone starts talking about — Google is today announcing online...

What is scarcity, and why does it matter, anyway? It’s how Uber gets you to pay more for a car in a rainstorm when everyone else in the...

Yahoo announced Wednesday that advertisers can now access native inventory from app publishers on the BrightRoll Exchange. Advertisers...

From the eBay Enterprise site Last summer, while attention was focused on eBay’s PayPal sale, the online marketplace was also spinning...

Programmatic media buyer MediaMath is getting into the data business with the launch today of its new subsidiary, Helix. In 2013, the New...