Oracle discovers another major fraud operation affecting Android users and mobile advertisers
A major new mobile ad fraud operation affecting Android phones, mobile apps and advertisers on the platform was revealed Wednesday by...
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Agencies, brands see big potential for OTT, cross-device measurement in 2019
A new Integral Ad Science (IAS) survey found that marketers see great opportunity in over-the-top television (OTT) and cross-device...
LiveRamp gives advertisers a way to target users across all of their CTV interactions
LiveRamp announced Monday a new solution that will help video advertisers tie together specific users’ connected TV (CTV) experiences,...
IAB names direct-to-consumer brand to board seat for first time
For the first time, a brand leader will sit on the Interactive Advertising Bureau (IAB) board of directors, the industry trade group...
Anti-fraud tool Ads.txt looks vulnerable in botnet scam revelation
Third-party measurement and authentication company DoubleVerify announced Thursday that it identified an exploit in Ads.txt, giving way...
Why ARF thinks marketers should reconsider their personalization strategy
At a time when technology is enabling marketers to inch ever closer to one-to-one marketing, one of the industry’s most highly respected...
Taptica acquires RhythmOne to bulk up programmatic video ad capabilities, increase focus on CTV
Ad tech provider Taptica announced Monday that it will scoop up cross-channel solutions provider RhythmOne for $176 million, rounding out...
OpenX becomes first major ad exchange to operate completely in the cloud
OpenX is moving its operations entirely into the Google Cloud, becoming the first major ad exchange to do so. The recently-announced...
Google Chrome API changes may disable most ad blockers
According to multiple reports, Google is readying changes to Chromium, which is the software behind the Chrome browser and soon Microsoft...
Beeswax funding news underscores a rise in bringing services in-house, faith in CTV advertising
DSP Beeswax announced Tuesday that it has secured an additional $15 million in Series B funding and reported a jump in revenue of 150...
Amazon adds customer acquisition metrics for display, video, Sponsored Brands campaigns
Amazon has introduced new metrics that capture insights on new customers that converted from ad campaigns. The “new-to-brand” metrics are...
Freedive, Amazon’s free video-on-demand service, serves up new video advertising opportunities
IMDb, the Amazon-owned database of TV and movie titles, has launched an ad-supported video-on-demand service called Freedive. It is...
What is attribution modeling?
Understanding the steps a customer takes before converting can be just as valuable to marketers as the sale itself. Attribution models...
Optimizing for attention: Viewability gives rise to time-in-view metrics, poses challenges
Many marketers have bristled at the MRC standard of viewability requiring that at least 50 percent of its pixels be in view for at least...
Google Chrome’s filtering of ‘annoying’ ads will apply to sites worldwide starting
The 12 ad formats deemed particularly annoying based on the Coalition for Better Ads survey data. Source: Coalition for Better Ads Nearly...
Quora advertisers can now retarget users who looked at specific questions
Quora advertisers can now retarget users that have visited specific question pages, the question-and-answer platform announced Tuesday....
Spotify opens personalized ‘Discover Weekly’ playlists to brand sponsorships
Spotify announced on Monday a test to allow brands to sponsor its personalized “Discover Weekly” playlists. The launch advertiser is...
Amazon adopts MRC viewability standard for conversion attribution
Amazon announced this week that is now using the Media Rating Council’s (MRC) standard for viewability when reporting view-through...
Gravy’s ‘location data forensics’ seeks to identify, minimize fraud in programmatic bidstreams
Location intelligence company Gravy Analytics is introducing what it’s calling “location data forensics.” Its purpose is to filter out...
The brand storytelling genius of the Coca-Cola Santa
Since 1995, Santa trades in his sleigh once a year for a Coca-Cola truck and tours the UK, sharing the soft drinks that have become...
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