Oracle discovers another major fraud operation affecting Android users and mobile advertisers
A major new mobile ad fraud operation affecting Android phones, mobile apps and advertisers on the platform was revealed Wednesday by...
A major new mobile ad fraud operation affecting Android phones, mobile apps and advertisers on the platform was revealed Wednesday by...
A new Integral Ad Science (IAS) survey found that marketers see great opportunity in over-the-top television (OTT) and cross-device...
LiveRamp announced Monday a new solution that will help video advertisers tie together specific users’ connected TV (CTV) experiences,...
For the first time, a brand leader will sit on the Interactive Advertising Bureau (IAB) board of directors, the industry trade group...
Third-party measurement and authentication company DoubleVerify announced Thursday that it identified an exploit in Ads.txt, giving way...
At a time when technology is enabling marketers to inch ever closer to one-to-one marketing, one of the industry’s most highly respected...
Ad tech provider Taptica announced Monday that it will scoop up cross-channel solutions provider RhythmOne for $176 million, rounding out...
OpenX is moving its operations entirely into the Google Cloud, becoming the first major ad exchange to do so. The recently-announced...
According to multiple reports, Google is readying changes to Chromium, which is the software behind the Chrome browser and soon Microsoft...
DSP Beeswax announced Tuesday that it has secured an additional $15 million in Series B funding and reported a jump in revenue of 150...
Amazon has introduced new metrics that capture insights on new customers that converted from ad campaigns. The “new-to-brand” metrics are...
IMDb, the Amazon-owned database of TV and movie titles, has launched an ad-supported video-on-demand service called Freedive. It is...
Understanding the steps a customer takes before converting can be just as valuable to marketers as the sale itself. Attribution models...
Many marketers have bristled at the MRC standard of viewability requiring that at least 50 percent of its pixels be in view for at least...
The 12 ad formats deemed particularly annoying based on the Coalition for Better Ads survey data. Source: Coalition for Better Ads Nearly...
Quora advertisers can now retarget users that have visited specific question pages, the question-and-answer platform announced Tuesday....
Spotify announced on Monday a test to allow brands to sponsor its personalized “Discover Weekly” playlists. The launch advertiser is...
Amazon announced this week that is now using the Media Rating Council’s (MRC) standard for viewability when reporting view-through...
Location intelligence company Gravy Analytics is introducing what it’s calling “location data forensics.” Its purpose is to filter out...
Since 1995, Santa trades in his sleigh once a year for a Coca-Cola truck and tours the UK, sharing the soft drinks that have become...