In the first two installments of this ad fraud series, we examined what ad fraud looks like and discussed the reasons why ad fraud...

For people who live and breathe digital marketing, there’s probably not a nook or cranny where you can escape the word “programmatic.”...

With the proliferation of content and the rise of multimedia tasking, it’s harder than ever for ads to break through to viewers....

Since 2008, Cardlytics has worked with more than 1,500 banks to build up a massive database of users’ purchase histories from credit...

Attribution is one of the trickiest requirements of digital advertising. You need to know if your ad spend is resulting in sales, but how...

With the rise of mobile media consumption, ad-dependent publishers need to remodel their monetization strategies to account for and adapt...

AOL announced Monday that it is expanding the reach of its premium ad formats for brands to Microsoft and Millennial Media inventory. The...

LiveRamp is designed to extend Fluent‘s capabilities in performance marketing into traditional display. Until now, Fluent has focused on...

Ad blocking is an issue that’s not going away. Further evidence of this is that today the carrier Three, in the UK and Italy, announced...

Consumer habits are evolving to adapt to new technology. Influencer marketing is on the rise, and advertisers and publishers alike are...

Marketing technology vendors everywhere are trying to deliver this message to digital marketers — why they’re better than the next option...

MoPub reports that, for the first time, in Q4 2015 brand spending outweighed that of performance advertisers on the in-app ad exchange....

The amount of data available to us as marketers in 2016 is, quite frankly, staggering. It comes as no surprise that the industry’s...

Jivox, a dynamic digital ad production, targeting and serving platform, has announced a partnership with Taggstar to enable e-commerce...

Today, Time Inc. announced it has acquired ad tech firm Viant, owner of Myspace. This deal, according to Viant’s top executives, creates...

“Look at me, Judy,” I blurted out with exasperation at my 13-year-old daughter, trying to get her undivided attention. It was nearing 10...

In the ongoing battle against scammers that unleash malware on unwitting users through ads, Google announced Tuesday that it has added a...

LinkedIn is shuttering its nascent ad network just under a year after launching it. Resources will instead focus on growing the Sponsored...

If you find that your fingers click ads you didn’t want them to, you’re not alone. In a new study from location-based mobile ad platform...

Skimlinks provides a network of affiliate links to publishers, and then shares all that B2C intent data — such as, these users have...