Fahad HMar 25, 20162 min readThe state of cross-channel paid search, part 3: SEM & displayIn the first part of this series on cross-channel paid search, I posited that cross-channel marketing will one day be the standard for...
Fahad HMar 25, 20162 min readGerman mobile marketer Glispa announces purchase and launch of Ampiri ad mediation platformMobile marketing firm Glispa announced this week the launch of its Ampiri ad mediation platform. The addition means the Berlin-based...
Fahad HMar 24, 20161 min readFacebook Audience Network partners with third-party mediation platforms, including Twitter’s MRokas Tenys / Shutterstock.com Facebook Audience Network (FAN) has launched a partner program for mobile mediation platforms to integrate...
Fahad HMar 24, 20162 min readIAB releases a calculator to show how much ad spend goes to programmatic ad tech feesHow much of that ad buy went to ad tech vendors, and how much ended up funneling to the publisher? That’s long been a thorny question in...
Fahad HMar 22, 20161 min readIAB offers tactical advice for publishers tackling viewabilityTo help publishers address the nitty-gritty activities involved in implementing ad viewability, the IAB published a primer with tactical...
Fahad HMar 22, 20162 min readSensing vulnerability, Out-of-Home goes on the attack against digital displayIn what appears to be a first, traditional media has gone on the offensive against digital advertising. In a report called This is What...
Fahad HMar 17, 20163 min readThe new performance creative: Where emotion, data and technology convergeCreative over the years has ranged from being driven by pure emotion to being driven by pure data. Both are equally important, and the...
Fahad HMar 16, 20164 min readA day of reckoning for digital display advertising?Facebook recently announced that its efforts to build a demand-side platform (DSP) leveraging its Atlas and LiveRail technologies had not...
Fahad HMar 15, 20164 min readFight ad fraud through innovation… just like the ancient GreeksMost people have heard of the Trojan War. But if you haven’t, the famous story surrounding the war goes something like this… The Greeks...
Fahad HMar 15, 20163 min readHow live audiences in real-time marketing are key to programmatic successIn essence, just like many of the middle class in this country are shouting their frustration with the government through the vessel of...
Fahad HMar 11, 20162 min readAlliance for Audited Media launches its ad blocker detection serviceOn the heels of the Internet Advertising Bureau’s (IAB) recently released primer on ad blocking, the Alliance for Audited Media (AAM) has...
Fahad HMar 10, 20161 min readOpera Launches Browser-Based Ad Blocking FeatureA day after the IAB released a primer on ad blocking for publishers, Opera has launched “native ad blocking technology” in the developer...
Fahad HMar 10, 20164 min readStartup Immersv launches VR ad-only platform that it says is the most completeA theater-like VR staging scene, created by Immersv. Today, a startup called Immersv is launching a new platform specifically designed...
Fahad HMar 9, 20162 min readSocial monitor BlabPredicts morphs into a data targeting firm for trends and keywordsSocial monitoring platform BlabPredicts is now a data targeting firm, with the official release today of its new platform. Previously,...
Fahad HMar 9, 20164 min read5 reasons people-based marketing will turn fed-up consumers into brand-loyal fans“It was the best of times, it was the worst of times.” While this quote was made famous in the 19th century, perhaps no truer words can...
Fahad HMar 9, 20163 min readBeyond audience data: The critical need for better business intelligence in digital mediaIn the case I’m referring to, the data simply didn’t exist — or if they did, they were in so many places that it was almost impossible to...
Fahad HMar 7, 20162 min readANA/Forrester survey: Most marketers buy ads programmatically, in spite of worries about fraud and tMarketers may be wary about digital ad fraud and the complexity of the adtech ecosystem, but they are still rushing to buy ads...
Fahad HMar 7, 20162 min readIAB primer outlines anti-ad blocking choices for publishers — and their risksThe IAB Tech Lab has published a primer for publishers about how to confront the growing challenge of mobile ad blocking. The report...
Fahad HMar 7, 20165 min readUp close at SMX West 2016: Advanced audience targetingWith precise audience targeting, you can have better control over who sees your ads and improve your overall performance by developing...
Fahad HMar 7, 20163 min readFacebook closes Atlas’s video ad-serving gap, widens sales measurementFacebook’s ad server, Atlas, recently came under fire for being less of an ad server and more of a measurement tool, as documented in a...
