The integration of targeting data from online users and network/cable TV viewers has taken another step closer, with the announcement by...

With the proliferation of content and the rise of multi-device, multi-media multi-tasking, it’s harder than ever for ads to break through...

Attribution has long been the bugaboo for digital advertising. Without knowing if your ad convinced someone to do something, how do you...

Daniel Alegre, president of global partnerships at Google, made the announcement Thursday at the NAB Show, the annual event put on by the...

Late last week, Google introduced some valuable security enhancements for its Eddystone beacon format. These new features give developers...

The cat-and-mouse game between publishers, advertisers and consumers may soon turn into an outright cat fight. A new global consumer...

It’s 11:30 a.m., and a reminder notification appears on your desktop. It reads, “Two weeks until campaign launch — ensure data is...

As programmatic has become the buying method of choice for online display advertising — overtaking manual digital ad buying last year,...

A single-screen view of an Advrtas ad An LA-based virtual reality software development company is today announcing a new ad format that...

The DoubleCllck logo Google is upping its pushback against header bidding. Today, the tech giant announced on its DoubleClick Publisher...

Among its latest efforts to address online display advertising fraud, Google says it has rolled out new defenses against clickjacking....

We’re all familiar with traditional billboards and Digital Out Of Home (DOOH) screens in locations ranging from New York’s Times Square...

A year ago, audience measurement service Nielsen bought the data management platform (DMP) eXelate, which collects and makes available...

With HTML5 finally supplanting Flash as the creative format of choice for online display ads, the Interactive Advertising Bureau (IAB)...

There is a lot of chatter in our industry about the negative effects of ad blocking. And while ad blockers present a serious concern for...

Brands have long relied on loyalty programs to build customer devotion. Rewards programs designed to motivate shoppers to purchase more...

A new study on native advertising from Facebook and IHS Inc. accompanies new stats from Facebook on its Audience Network — the mobile ad...

Advertising, attributes and attribution, as depicted on the AdTheorent web site Like anything that purports to tell the future,...

The expanding reach and connectivity of digital video advertising provides marketers with improved outlets for engagement. Increasingly,...

mrmohock / Shutterstock.com Any advertiser interested in growing their business needs to think about the top of the funnel, and the...