If one pays casual attention to marketing and media trade publications, it’s easy to draw the conclusion that the heyday of digital...

The current US presidential campaign has been one of the most fascinating and unusual episodes in electoral politics in a very long time,...

Brands continue to invest more in digital advertising: This year, spending on digital display ads in the US is anticipated to hit $32.17...

It’s now well established that people spend more time with their smartphones than they do with their PCs. The obvious implication of that...

Illustration by Flattr Adblock Plus taketh from publishers, and now the popular ad-blocking browser extension has a plan to giveth. The...

From a News360 video about NativeAI In February, news discovery platform News360 launched its free NativeAI cloud-based audience...

Thinking back to old-school newspaper editors, this idea of relationship building was at the core of their work. The same goes for...

“For years, marketers have used Tapjoy to sponsor in-app content for consumers, creating a deep emotional connection with their brands...

According to a new video ad spending study conducted by Advertiser Perceptions on behalf of the Interactive Advertising Bureau (IAB), 68...

As the internet continues to blur many competitive differences like pricing and product selection, brands have increasingly seen their...

Vertical Reveal video ad unit from Virool available via Rubicon Project With more video being created for vertical viewing (in large part...

Let’s get something straight today that every major league baseball player already knows: It’s impossible to hit a home run if you...

The IAB Tech Lab announced more on how it plans to execute its LEAN ads scoring system that will be used to evaluate ad experiences on...

A Middletown, Delaware-based online marketing agency is today announcing it has discovered a new kind of ad fraud that is infecting...

It would be every advertiser’s dream for a user to convert on the first visit to their website. You’d only pay for one click; there would...

Experian is best known as one of those bureaus that makes sure you’re a good credit risk for a new loan. But its Marketing Services arm...

We have come a long way in our examination of online ad fraud. So far, we have learned: what ad fraud looks like, why it exists and who...

PaperG began in roughly 2007 as an automated display ad creation tool for the small business (SMB) market. It evolved into an enterprise...

OpenX, which operates a programmatic platform that includes an ad exchange and supply-side platform, reported Tuesday that more than 50...

Publishers using scripts to detect ad blockers may need consumer consent or risk violating European privacy law. This comes via the UK...