Content discovery platform Taboola has partnered with ad tech firm AppNexus to scale access to Taboola’s native ad inventory. AppNexus...

This week, Merkle launched its own effort to facilitate addressable ad targeting across a network of premium publishers with a new...

On Monday, June 13, software giant Microsoft announced its largest acquisition deal in history, acquiring LinkedIn for $26.2 billion in...

Credit: Microsoft Today, Microsoft announced it will acquire the B2B social media platform LinkedIn for a whopping $26.2 billion in cash....

Last week, Google shared the roadmap for developing feature enhancements for the accelerated mobile pages (AMP), including a status...

Let’s take advantage of our ability to listen and “talk back” to consumers through effective deployment of intent marketing. One of the...

Once known as TriggerMail, Bluecore has made its living as a provider of emails that are triggered by user behavior. Today, the New York...

Welcome to the age of cognitive advertising. IBM’s The Weather Company is today announcing Watson Ads that enable consumers to conduct...

In August last year, Adobe and PageFair reported that the global number of ad-blocking users had grown from 21 million in 2009 to just...

Display Lumascape. This chart is the most frequently referenced visual I’ve ever seen from people describing the display advertising...

Consumer research firm Survata is now offering a new way to find out. This week, the San Francisco-based company announced the launch of...

LJZ / Shutterstock.com Facebook’s desktop retargeting solution, Facebook Exchange (FBX), will soon meet its end. Facebook’s decision not...

Image from MobileFuse New York City-based MobileFuse is partnering with programmatic platform AppNexus to launch a new marketplace, MFX,...

The Trustworthy Accountability Group (TAG) announced Monday that it is launching its “Certified Against Fraud” certification program....

A screen from Taykey’s free Trend Pulse New York City-based Taykey makes its living by being trendy. That is, it determines the leading...

Facebook, Samsung, Microsoft and Google, among others, are all betting big on virtual reality and/or augmented reality becoming the next...

Despite last year’s declaration from some industry pundits that the death of digital advertising is here, we think digital advertising...

Cover of the Tune study Some makers of ad-blocking software pitch the idea that the web was really meant to be a place where users...

The publisher’s rescuer has apparently arrived — and in a most unexpected form. A partnership between ad-blocking software provider...

The Adobe Marketing Cloud logo, rendered as 3-D A lot of clouds are changing their shapes this week. Following Salesforce’s updates...