Out-stream video ad SSP (supply-side platform) ConvertMedia is out today with what it describes as the first do-it-yourself tool for...

Last month, I wrote about how the demise of digital is overblown. The industry is indeed healthy and thriving, and its future is as...

The conventional wisdom about ad blockers goes like this: Users would stop using ad blockers if they got more value, or less annoyance,...

In an article published by Fortune Magazine in September 2015, 27 percent of Chinese shoppers said they draw inspiration for fashion and...

Programmatic advertising already accounts for nearly 60 percent of US digital display ad spending, according to a recent eMarketer...

programmatic buying. Before you dive into the online tutorials and start on-boarding programmatic for your marketing team, let me give...

It’s no shock that advertisers spent $7.9 billion on native ads in 2015 — a number that’s expected to soar to $21 billion in 2018. Mobile...

$12 billion in US ad revenue by 2020. Juniper Research reports ad-blocking software could cost digital publishers over $27 billion by...

A classic scene in Monty Python’s “The Life of Brian” has the leader of a rebel movement asking the rhetorical question, “What have the...

Evan Lorne / Shutterstock.com Remember bookstores. Remember how if you wanted a book you had to put in the extra effort required to...

A screen from creative management platform Thunder In digital advertising, ecosystems for programmatic bidding, targeting and delivery...

If there’s one certainty about bubbles, it’s that eventually, they burst. We’ve seen it happen time and again across various marketing...

The now almost-cliche response to the issue of ad blocking is: “Deliver better ad experiences that consumers don’t want to block.” Easier...

(Updated 6.27.16 to reflect additional input from the CEOs of Avid and Zemanta) On the constantly evolving ad tech front: London-based...

On Wednesday, Google launched AdSense Labs to give publishers access to test newer features, kicking off with two Labs: Show fewer ads...

YesPath is an account-based marketing (ABM) platform that directs the right content to web visitors from a targeted company. When it...

Trust is the foundation of all relationships, particularly those in business. If you didn’t trust your agency or technology partners, you...

Poor, aggrieved advertising just can’t catch a break. Even in the good old days, when families gathered in living rooms to watch TV,...

From Kiosked Kiosked, a Helsinki-based company with offices in LA and elsewhere, makes its living primarily by optimizing where ads go on...

New York-based Taykey is making its real-time audience trend data available to programmatic buyers with a new self-service interface and...