adopt personal marketing. I define personal marketing as the ability within a programmatic media-buying context to customize audience...

Google has removed the policy of limiting AdSense ads to three ads per page. The move can largely be seen as a response to mobile, on...

You spot someone reading a tablet over lunch at a sidewalk café. Would you walk up, wordlessly place your flyer right over the screen on...

Marketing technology firm Amobee, a subsidiary of Singtel, has launched Amobee Triggers to enable advertisers to activate campaigns in...

The world of digital advertising has a history of opaqueness, stemming from the early days of ad networks. Ad networks acted as brokers...

Two days ago, Facebook said that it was improving user control over ads but also going to block ad blocking software on the desktop. The...

Since its invention, advertising has always been about scale. The largest advertising platforms, whether they are TV, print or digital,...

A high-scoring native ad from The Wall Street Journal Native ads can be very effective in attracting reader attention because their...

There’s a lot of chatter about 100-percent viewability, and even more slamming the Media Ratings Council’s 50-percent viewability...

Adgorithms’ visualization of Albert Ad and marketing platforms are becoming so intelligent, one imagines a near future where marketers...

From the IAB report Earlier this month, I posted a story that pointed out there’s a key missing stat in all the data about ad blocking:...

d8nn / Shutterstock.com Google has officially begun rolling out expanded text ads. The extra long ads with double headlines could be seen...

Whether a Yahoo acquisition can lead to even a modicum of “balance of power” in digital advertising is the big question. Yahoo plus AOL,...

Gil C / Shutterstock.com When Amazon chief executive and founder Jeff Bezos bought The Washington Post in late 2013, he said his motive...

Google made a series of announcements on Tuesday during the DoubleClick Leadership Summit. Not surprisingly, the announcements centered...

“Say that again?” I asked, startled. “We don’t pre-test our advertising,” repeated the Fortune 50 marketer. I convinced myself I was...

Gil C / Shutterstock.com A few weeks ago, at the Cannes Lions International Festival of Creativity, attendees buzzed about Grand Prix...

Gil C / Shutterstock.com Attendees and speakers at the Cannes Lions festival in June found ad blocking to be one of the key topics of...

You’d think that US brands and companies would know by now that if they pay “influencers” to promote a product and don’t disclose that...

When creating your remarketing audience in Google Analytics, it’s all too easy to slap together an “All Users” audience, or take it one...