If you’ve noticed that more and more billboards have essentially become giant TV screens, then you’re watching the out-of-home (OOH)...

Famous is a company that has arguably failed — twice. But its most recent incarnation may have succeeded in solving one of the most...

Facebook’s ad-tech strategy grows ever more insular. Facebook has decided to stop operating its Atlas ad server but will continue to run...

After reading Google’s report that 56 percent of digital ads marketers paid for never had a prayer of being seen by an actual consumer,...

Native advertising is fast becoming a powerful digital marketing strategy, as traditional display and banner ads become less and less...

Since the dawn of the internet, people have been drawn to online communities for collaborating and advancing knowledge. Discussions that...

The benefits of programmatic are clear: Using data and technology increases efficiency and improves campaign performance. The next big...

In ye olde advertising world, broadcast time was the most scarce resource in marketing; the most influential campaigns were the ones that...

Internet revenues surpassed another record high in the first half of 2016 to hit $32.7 billion, according to the IAB report conducted by...

In any of those scenarios, having a firm grasp of the current state of digital is critical to success. And if you haven’t tuned in...

According to a Millward Brown survey exploring video — the ad format of the moment — 41 percent of respondents are receptive to ads...

The Weather Company’s visualization of its app users’ daily patterns The Weather Company has taken another step toward predicting much...

He said. She said. ProPublica is taking Google to task for privacy policy changes that combine web browsing data and user profiles for...

The IAB Tech Lab released a standard for dynamic content ads this week for public comment. The standard is a schema (structured meta...

When Facebook last month admitted to exaggerating ad video views, it underscored for many marketers the dubious metrics and efficacy of...

Bazaarvoice’s visualization of its network. For more than 5000 brands, Bazaarvoice’s cloud-based software allows visitors to rate or...

Various studies appear to show that people don’t like interstitial ads. Google wants to ban most interstitials following a search click....

Where you are, what you buy and your age. These are the kinds of attributes that digital marketers commonly employ for targeting....

DialogTech has integrated with LiveRamp as part of a new call data and attribution offering for display ads. The product is intended to...

Placecast is bringing location intelligence to native advertising to improve relevance and performance. The company also announced last...