Ad fraud war wages on: More fraud to be stopped than successful in 2019
Financial losses from ad fraud are finally hitting a slowdown, according to a report released Monday by the Association of National...
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IAB Tech Labs starts to replace VPAID with more interactive SIMID ad specs
IAB Tech Lab has begun the process of replacing VPAID (Video Player Ad Interface Definition) with SIMID (Secure Interactive Media...
Privacy-centric browser Brave launches its twist on display ads
Brave Ads display as browser notifications. Brave, the browser created by Mozilla founder Brendan Eich, comes with built-in ad blockers...
IAB Tech Lab releases new specs for ad seller transparency: Sellers.json and SupplyChain object
Two new specs aimed at addressing ad fraud and increasing transparency from the buy-side of the digital advertising ecosystem are out for...
Waze enables programmatic inventory, offers richer analytics with Google ad tech integrations
Waze announced Wednesday that its zero-speed takeover ad unit is now available programmatically via Google’s Display & Video 360 DSP. The...
eBay shuttering eBay Commerce Network, its third-party advertising network
EBay notified merchants and publishers Tuesday that it will be closing down its third-party ad network, the eBay Commerce Network (ECN),...
Google, Facebook ad gains continue to shrink what’s left for everyone else, says analyst firm
With Google and Facebook gobbling up more of the internet ad market this year, the rest of the players are left battling for a shrinking...
Reddit US ad revenues could top $100M this year amid added focus on ad products
Over the past year, social community site Reddit has aggressively rolled out improvements to its ad offerings — introducing native...
Mobile app ad fraud scheme stuffed banner ads with multiple video players
DoubleVerify’s explanation of how bad actors resold in-banner ads as premium inventory. A mobile app ad fraud scheme involving banner ads...
IAB Tech Lab releases final version of app-ads.txt to fight mobile app fraud
IAB Tech Lab’s has released the final version of its app-ads.txt (Authorized Sellers for Apps) specifications. An extension of IAB Tech...
Google took down 2.3 billion bad ads, 1 million ad accounts in 2018
Google took down 2.3 billion “bad ads” in 2018, according to its annual report on actions it took to address policy violations on its ad...
Amazon’s streamlines DSP usability as it continues ad biz ramp up
Amazon Advertising has improved the user interface and functionality of its Demand-Side Platform (DSP), in keeping with its ambition of...
Google Ad Manager adopting first price auctions for programmatic display, video
Image: Google With the aim of simplifying programmatic buying, Google Ad Manager will start transitioning publisher inventory to a first...
Verizon Media replaces Flurry Ads with new Verizon Ads SDK
Verizon Media is replacing Flurry Monetization and ONE Mobile SDK with a new Verizon Ads SDK. The company says the new SDK has been...
Walmart wants your ad business
Walmart says its ready to start monetizing its shopper data and become a go-to ad network for retail manufacturers — both online and...
Video comes to Google responsive display ads
New responsive display ads combinations report now available. Now you can add YouTube video assets to Google responsive display ad (RDA)...
Privacy group’s accusations against IAB Europe question ‘the bedrock upon which programmatic i
This week a group of privacy advocates took a shot at the Interactive Advertising Bureau (IAB) Europe, claiming that the industry trade...
Addressable TV gets a boost as Nielsen buys Sorensen Media
Nielsen announced Thursday that it will acquire Sorensen Media as a step toward providing an end-to-end addressable TV ad delivery...
Digital ad spending to top traditional for first time
Digital ad spending in the U.S. will exceed traditional ad spending in 2019, according to a forecast out Wednesday by eMarketer. Much of...
What marketers should know about Hulu’s new ‘pause’ ads
A few weeks ago, media platform Hulu unveiled a new “non-intrusive, viewer-initiated” ad unit that plays when viewers pause the show...
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