Zvelo, a Denver-area firm whose services include content categorization and malicious detection data, has launched what it describes as...

The two behemoths, Google and Facebook, account for some 76 percent of new investment in digital advertising, according to  the Internet...

Recently in my opening remarks at The 614 Group’s Brand Safety Summit, I pointed out that while Donald Trump claims the media hates him,...

Ad platform SteelHouse is out with a unique offer that, in any industry other than digital advertising, would be laughable. It is now...

The latest ad fraud scandal to hit the digital advertising world has been exposed, and its name is Methbot. A Russia-based botnet with...

TripAdvisor is enhancing its suite of tools and subscription-based ad products for both hotels and restaurants. The two programs are...

Hey ______,  Are you aware that an ad for your company, with your name on it, appears on Breitbart’s home page? Screen shot attached....

Consumer Electronics Show in Las Vegas for the first time. I work in Business Development and Innovation at the Ad Council and was...

At the Google Performance Summit in May 2016, Google announced responsive ads for display, which subsequently rolled out to advertiser...

Acxiom has announced a new self-service tool called Audience Cloud that allows marketers to generate audience segments using people-based...

The Director program includes a variety of formats aimed at building brand awareness, while the Buyer program is aimed at driving direct...

Header bidding is all the rage in the programmatic ecosystem at the moment, and it signals a significant shift in the way advertising is...

“Most retailers are reducing print spend while focusing on other channels, like linear TV and digital,” said Todd Krizelman, CEO and...

“In an information-rich world,” he said, “the wealth of information means a dearth of something else: a scarcity of whatever it is that...

The year’s most popular Display Advertising column is a story whose end hasn’t yet been written, as we go into 2017 not knowing whether...

As we move into the last few weeks of 2016, I’ve been feeling reflective. (Blame it on the eggnog.) Looking back, this was a big year for...

Even a Jewish guy like me knows that Santa — trying like everyone else to satisfy his customers — can barely keep up. Like many of us,...

IAB/PwC Internet Advertising Revenue Report, “across desktop and mobile, digital video generated the greatest gain of any format.” And...

Fake news has been dominating the post-election political conversation in recent days. However, while the focus on fake news has been...

Digital advertising fraud security firm White Ops released a report Tuesday detailing the exploits of “Methbot,” a new variation on the...