According to the The Wall Street Journal (WSJ), Google is considering incorporating ad-blocking into a new version of Chrome. It would be...

Native ads are more efficient in driving traffic into physical stores than display ads. That’s the main takeaway from a joint research...

Listen up, agencies and brands: the programmatic platform you’re using is dying. Actually, it should probably already be dead. Many of...

Since the first RTB ad was placed in 2010, our industry’s story has been one of rapid, often painful evolution. Alongside the...

In the world of digital marketing, the ever-increasing number of consumer devices and competing messages is making it harder than ever to...

With evolving laws and policies from the Federal Trade Commission, networks need to ensure that their programs are aligned with federal...

I’m sharing this partly in response to the recent headline that “60 percent of programmatic spend is wasted.” Undoubtedly there are...

pulling millions of dollars in marketing budget from YouTube after an investigation revealed that ads were appearing adjacent to...

New York-based Taykey, the company that enables ad targeting based on real-time social trend data, announced its first integrations with...

rvlsoft / Shutterstock.com Twitter announced new and expanded partnerships with third-party measurement vendors on Monday. Moat and...

Kaspars Grinvalds / Shutterstock.com As one of the 800-pound gorillas in ad tech, Google’s actions to assure brand safety on YouTube...

Alexey Boldin / Shutterstock.com After several tumultuous weeks for YouTube over unwanted media attention and advertiser protest over ads...

Google has launched a partner program for marketing mix modeling vendors to integrate Google data into their solutions. Launch partners...

In May of last year, Eyeo — the parent company of Adblock Plus — announced a partnership with content-funding tool Flattr to create...

Last September, Google announced it would start using signed-in user data to enable retargeting across devices on the Google Display...

New York-based PadSquad is aiming to shake things up in the mobile ad creative world. The firm — platform meets creative agency — is...

Integral Ad Science is one of the third parties Google is bringing in to help monitor ad placements on YouTube in the wake of advertiser...

Fifty-six years ago, President Eisenhower warned that the “military-industrial complex” was creating a “disastrous rise of misplaced...

Procter & Gamble’s chief brand officer, Marc Pritchard. When Marc Pritchard, the chief brand officer of one of the world’s most powerful...

Google may have taken away header bidding’s best reason for being. The increasingly popular practice of header bidding arose largely...