Fahad HMay 15, 20172 min readGoogle now blocking ads on specific pages, rather than entire sites, for AdSense policy violationsWhile advertisers have been pushing for more controls over where their ads show on the Google Display Network and YouTube, publishers...
Fahad HMay 12, 20174 min readWhy it’s more vital than ever to get display measurement rightA recent study from the Interactive Advertising Bureau and Winterberry Group revealed that almost 60 percent of US digital marketing and...
Fahad HMay 10, 20173 min readWhen is a native ad not native? Understanding it’s all about context“Non-skippable video” is just industry lingo for something a lot more familiar: TV ads. This year, for the first time, advertisers will...
Fahad HMay 5, 20171 min readIntegral Ad Science launches beta to measure & optimize ad exposure time at the user levelIntegral Ad Science is testing a new solution to help brand advertisers measure and optimize their digital display campaigns. The...
Fahad HMay 5, 20171 min readLiveRamp’s IdentityLink acts as centerpiece for new identity consortiumPeople-based marketing is a gold standard for marketers, because the targeted customers are definitively identified. Acxiom’s data...
Fahad HMay 5, 20173 min readDynamic video will convert the last digital skepticseMarketer forecasts — will be purchased programmatically and incorporate data-driven targeting to activate. It’s also projected that 2017...
Fahad HMay 4, 20171 min readAdRoll adds tools for agencies with new pro versionAdRoll has introduced a pro version of its platform for running retargeting and lookalike targeting campaigns for agencies to manage...
Fahad HMay 3, 20172 min readA new test extends Google Shopping ads to the Display NetworkGoogle has been steadily increasing distribution of Shopping ads, including to YouTube, Image search results and third-party retail sites...
Fahad HMay 3, 20171 min readZvelo complements its free bot detection with first page-level breakdownIn January, categorization and anti-malware firm Zvelo launched a free bot detection service for site publishers. This week, the Denver...
Fahad HMay 2, 20171 min readStudy: Q1 Google Display Network placementsOne of the best ways to fill the early part of the online marketing funnel is to advertise on Google’s network of partner sites, the...
Fahad HMay 2, 20171 min readGoogle AdSense now allows 300×250 ads above the fold on mobileWith a policy update announced Tuesday, AdSense publishers can now include 300×250 ad units above the fold on their mobile websites. In a...
Fahad HApr 28, 20174 min readAre you grateful for digital? Part 2: Q&Acolumn, I challenged you to ask if you were grateful for digital. I argued that while marketers claim to be customer-centric, our...
Fahad HApr 27, 20173 min readAudiences: It’s not just ‘who’ — it’s ‘where’ and ‘when’But in today’s dynamic — and often highly confusing — media environment, “who” needs to be considered in terms broader than its classic...
Fahad HApr 26, 20172 min readIAB: Mobile is now more than half of all digital ad revenuesMobile is now the dominant vehicle for digital ad spend. Mobile ad revenues jumped 77 percent year over year in 2016 to account for more...
Fahad HApr 25, 20171 min readWeather Company’s data now available to any advertiser through LiveRampThe Weather Company is going big with weather. The IBM-owned firm has announced a partnership with Acxiom-owned data management platform...
Fahad HApr 24, 20174 min readMy advice to Google and Facebook on brand safetyWhat do buzzwords and populism have to do with one other? Undoubtedly, you’ve heard the latest buzzword, “brand safety,” as major...
Fahad HApr 21, 20172 min readNearly 80 percent of US display ad spend will be programmatic in 2017 [eMarketer]It may not have a great rep these days, with flare-ups over inappropriate placements, fraud and transparency concerns, but automated ad...
Fahad HApr 21, 20175 min readDigital advertising’s perverse incentivesIn digital advertising, as in life, it’s important to start with the desired end in mind. There’s a well-worn tale about a city slicker...
Fahad HApr 20, 20171 min readOracle adds ad verification to its data wheelhouse by acquiring MoatOracle has taken another step to enlarge its data capabilities, announcing Tuesday that it has agreed to buy ad verification firm Moat....
Fahad HApr 20, 20172 min readGoogle introduces fully-automated ‘Smart’ display campaignsAutomation isn’t new to display campaigns on the Google Display Network, but with the new Smart display campaigns, it’s not just the...
