Google now blocking ads on specific pages, rather than entire sites, for AdSense policy violations
While advertisers have been pushing for more controls over where their ads show on the Google Display Network and YouTube, publishers...
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Why it’s more vital than ever to get display measurement right
A recent study from the Interactive Advertising Bureau and Winterberry Group revealed that almost 60 percent of US digital marketing and...
When is a native ad not native? Understanding it’s all about context
“Non-skippable video” is just industry lingo for something a lot more familiar: TV ads. This year, for the first time, advertisers will...
Integral Ad Science launches beta to measure & optimize ad exposure time at the user level
Integral Ad Science is testing a new solution to help brand advertisers measure and optimize their digital display campaigns. The...
LiveRamp’s IdentityLink acts as centerpiece for new identity consortium
People-based marketing is a gold standard for marketers, because the targeted customers are definitively identified. Acxiom’s data...
Dynamic video will convert the last digital skeptics
eMarketer forecasts — will be purchased programmatically and incorporate data-driven targeting to activate. It’s also projected that 2017...
AdRoll adds tools for agencies with new pro version
AdRoll has introduced a pro version of its platform for running retargeting and lookalike targeting campaigns for agencies to manage...
A new test extends Google Shopping ads to the Display Network
Google has been steadily increasing distribution of Shopping ads, including to YouTube, Image search results and third-party retail sites...
Zvelo complements its free bot detection with first page-level breakdown
In January, categorization and anti-malware firm Zvelo launched a free bot detection service for site publishers. This week, the Denver...
Study: Q1 Google Display Network placements
One of the best ways to fill the early part of the online marketing funnel is to advertise on Google’s network of partner sites, the...
Google AdSense now allows 300×250 ads above the fold on mobile
With a policy update announced Tuesday, AdSense publishers can now include 300×250 ad units above the fold on their mobile websites. In a...
Are you grateful for digital? Part 2: Q&A
column, I challenged you to ask if you were grateful for digital. I argued that while marketers claim to be customer-centric, our...
Audiences: It’s not just ‘who’ — it’s ‘where’ and ‘when’
But in today’s dynamic — and often highly confusing — media environment, “who” needs to be considered in terms broader than its classic...
IAB: Mobile is now more than half of all digital ad revenues
Mobile is now the dominant vehicle for digital ad spend. Mobile ad revenues jumped 77 percent year over year in 2016 to account for more...
Weather Company’s data now available to any advertiser through LiveRamp
The Weather Company is going big with weather. The IBM-owned firm has announced a partnership with Acxiom-owned data management platform...
My advice to Google and Facebook on brand safety
What do buzzwords and populism have to do with one other? Undoubtedly, you’ve heard the latest buzzword, “brand safety,” as major...
Nearly 80 percent of US display ad spend will be programmatic in 2017 [eMarketer]
It may not have a great rep these days, with flare-ups over inappropriate placements, fraud and transparency concerns, but automated ad...
Digital advertising’s perverse incentives
In digital advertising, as in life, it’s important to start with the desired end in mind. There’s a well-worn tale about a city slicker...
Oracle adds ad verification to its data wheelhouse by acquiring Moat
Oracle has taken another step to enlarge its data capabilities, announcing Tuesday that it has agreed to buy ad verification firm Moat....
Google introduces fully-automated ‘Smart’ display campaigns
Automation isn’t new to display campaigns on the Google Display Network, but with the new Smart display campaigns, it’s not just the...
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