For many brands, the web has become the Visual Web, where images reign as the key currency of communication. To help brands take...

A major plus for this kind of advertising is that it’s been largely immune from many major issues affecting other forms of digital...

Next spring, GDPR could upset everything in digital marketing. That’s because, when the European Union’s General Data Protection...

Believe it or not, it’s that time again for us to start gearing up for the holidays. Not every brand sufficiently prepares their paid...

Ads ambush you from all sides. The sidebar spins out in front of you. A banner flashes in excitement. You scroll halfway to a video and...

The industry group formed to secure and weed out fraud in the digital advertising supply chain says it has seen a jump in companies...

A brand-new media agency, Omnicom’s Hearts and Sciences, shocked the industry by winning P&G and AT&T accounts based on a promise of...

Digital ad revenues have continued to climb. But not all is well. In the past year, major brands have called into question the notion...

We are witnessing the maturation of a generation born with the world at their fingertips — one that is far more demanding of publishers...

Metaphorically, Demandbase’s new Real-Time Intent is a kind of early warning system for business sellers. Demandbase helps marketers...

Facebook continues to try to ease advertisers’ concerns with ads running across its Audience Network ad network. After appraising...

The Trustworthy Accountablity Group (TAG) has named nine companies as the initial recipients of the “Certified Against Malware”...

Today, Adblock and other ad blockers are commonplace and indispensable components of the digital advertising industry. Blockers were...

Like many of its users, Snapchat’s advertising business has grown into its awkward teenage years. Fortunately for Snapchat, it’s still...

This article has been updated to include more examples since it was first published on October 27, 2016. Yes, a lot has been written...

Content is now a permanent fixture of the digital enterprise. Whether in-house or through third-party studios, whether as a C-level...

LiveRamp’s IdentityLink visualization Acxiom’s LiveRamp began as a way to match offline data with online. Last year, it moved into...

32 percent of global page views being impacted by ad blocking. And the rest don’t need an ad blocker because they’re conditioned to...

Advertisers have been able to retarget people who engage with their YouTube channels when they watch other videos on the site with...

Google is shoring up its AdSense policies regarding pop-under and pop-up ads. On Tuesday, the company said it has clarified the policies...