Spotify has launched what it says is the first self-serve platform for marketers to set up and manage audio ad campaigns. Advertisers can...

The demand for greater transparency and coordinated efforts to eliminate fraud in the digital advertising supply chain has become a...

billion hours of video content per day on the site. Within that large volume of traffic, advertisers are able to target specific...

The tide is turning: traditional TV advertising is slowing down, programmatic TV is rapidly expanding, and tech platforms and...

In response to the increasing inventory supply available to advertisers through connected TV (CTV) as more consumers become...

As many marketers are well aware, click-through rates for display ads are typically less than impressive. But is that really a surprise?...

Microsoft has joined the ranks of the Coalition for Better Ads, the group of media companies, industry groups and brands that formed last...

Blockchain, which is auditioning for as many future jobs as possible, is now closer to being accepted in the advertising community,...

In a fiery response, the major digital marketing trade organizations are speaking out against Apple’s plan to update the way it plans to...

YouTube is incredibly popular; Alexa consistently ranks it as the second most trafficked site globally. Additionally, its content shows...

I recently finished a campaign audit for a client who spent tens of thousands of dollars advertising on the Google Display Network (GDN)....

So concluded marketing professors Keith Quesenberry and Michael Coolsen, based on their two-year study published in the “Journal of...

Ad buyers are dissatisfied with publishers’ slower-than-expected adoption of the industry’s anti-fraud initiative, Ads.txt. Now they are...

fraud. A recent study commissioned by two WPP media buying agencies estimated that fraudulent traffic could cost digital advertisers...

Ad exchange RhythmOne announced this week it is buying video ad platform YuMe, creating what the companies said will become a top-ranked...

A small number of AdSense and AdMob publishers started receiving invitations to Google Adsense’s User First beta program this week. The...

WPP’s GroupM, the world’s biggest media buyer, announced new, heightened standards for ad viewability last week and is now sharing more...

According to a report in The Wall Street Journal (WSJ), Google is providing refunds to some advertisers that used DoubleClick Bid Manager...

Snapchat is giving advertisers new controls over where exactly their ads appear within the mobile app to avoid experiencing its own...

$140 million of digital spend in a single quarter. P&G Chief Financial Officer Jon Moeller noted that the reduction had two causes: [We...