Fahad HFeb 10, 20135 min readHow Your B2B Content Marketing and Sales Can Work Hand-in-HandB2B content marketing process, and vice-versa. The ITSMA 2012 How Buyers Consume Information study asked an interesting question: “At...
Fahad HFeb 10, 20135 min readHow Your B2B Content Marketing and Sales Can Work Hand-in-HandB2B content marketing process, and vice-versa. The ITSMA 2012 How Buyers Consume Information study asked an interesting question: “At...
Fahad HFeb 7, 20136 min readFind Content Marketing Gold by Mining Your Sales DepartmentSteve Rotter, VP of Digital Marketing at Brightcove, recently asked this question during CMI’s B2B research roundtable conversation...
Fahad HFeb 7, 20136 min readFind Content Marketing Gold by Mining Your Sales DepartmentSteve Rotter, VP of Digital Marketing at Brightcove, recently asked this question during CMI’s B2B research roundtable conversation...
Fahad HDec 26, 20123 min readThe Role of Content in the Sales and Marketing Marriage[Editor’s note: Happy Holidays! This week, the editorial team at Content Marketing Institute wanted to share some of the best content...
Fahad HDec 26, 20123 min readThe Role of Content in the Sales and Marketing Marriage[Editor’s note: Happy Holidays! This week, the editorial team at Content Marketing Institute wanted to share some of the best content...
Fahad HAug 21, 20125 min readUsing Content to Close the Sales Loop: An Interview with Marcus SheridanMarcus Sheridan Marcus Sheridan began his career as a pool entrepreneur, selling fiberglass pools in the Virginia-Maryland area. Five...
Fahad HAug 21, 20125 min readUsing Content to Close the Sales Loop: An Interview with Marcus SheridanMarcus Sheridan Marcus Sheridan began his career as a pool entrepreneur, selling fiberglass pools in the Virginia-Maryland area. Five...
Fahad HMay 25, 20122 min readHow To Explain Content Marketing To The C-SuiteChances are the CEO, CMO, and other executives in your organization know at least a little something about how to deliver a message to...
Fahad HMay 25, 20122 min readHow To Explain Content Marketing To The C-SuiteChances are the CEO, CMO, and other executives in your organization know at least a little something about how to deliver a message to...
Fahad HFeb 16, 20124 min readHow to Develop an Internal Content Marketing Plan by Leveraging IntranetsBuilt for internal communication, intranets don’t serve the traditional content marketing goals of educating customers and prospects. But...
Fahad HFeb 16, 20124 min readHow to Develop an Internal Content Marketing Plan by Leveraging IntranetsBuilt for internal communication, intranets don’t serve the traditional content marketing goals of educating customers and prospects. But...
Fahad HFeb 7, 20123 min read4 Hidden Benefits of Content Marketing that Go Beyond ROIOstensibly, this is a good thing. After all, it suggests that our industry has outgrown its “cottage” status and moved into the big...
Fahad HFeb 7, 20123 min read4 Hidden Benefits of Content Marketing that Go Beyond ROIOstensibly, this is a good thing. After all, it suggests that our industry has outgrown its “cottage” status and moved into the big...
Fahad HJan 11, 20124 min readContent Marketing: Customer Relationship Management Begins at HomeIt takes a village to raise a content marketing strategy (that’s the saying, right?). Content marketing is only as effective as the...
Fahad HJan 11, 20124 min readContent Marketing: Customer Relationship Management Begins at HomeIt takes a village to raise a content marketing strategy (that’s the saying, right?). Content marketing is only as effective as the...
