How Your B2B Content Marketing and Sales Can Work Hand-in-Hand
B2B content marketing process, and vice-versa. The ITSMA 2012 How Buyers Consume Information study asked an interesting question: “At...
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How Your B2B Content Marketing and Sales Can Work Hand-in-Hand
B2B content marketing process, and vice-versa. The ITSMA 2012 How Buyers Consume Information study asked an interesting question: “At...
Find Content Marketing Gold by Mining Your Sales Department
Steve Rotter, VP of Digital Marketing at Brightcove, recently asked this question during CMI’s B2B research roundtable conversation...
Find Content Marketing Gold by Mining Your Sales Department
Steve Rotter, VP of Digital Marketing at Brightcove, recently asked this question during CMI’s B2B research roundtable conversation...
The Role of Content in the Sales and Marketing Marriage
[Editor’s note: Happy Holidays! This week, the editorial team at Content Marketing Institute wanted to share some of the best content...
The Role of Content in the Sales and Marketing Marriage
[Editor’s note: Happy Holidays! This week, the editorial team at Content Marketing Institute wanted to share some of the best content...
Using Content to Close the Sales Loop: An Interview with Marcus Sheridan
Marcus Sheridan Marcus Sheridan began his career as a pool entrepreneur, selling fiberglass pools in the Virginia-Maryland area. Five...
Using Content to Close the Sales Loop: An Interview with Marcus Sheridan
Marcus Sheridan Marcus Sheridan began his career as a pool entrepreneur, selling fiberglass pools in the Virginia-Maryland area. Five...
How To Explain Content Marketing To The C-Suite
Chances are the CEO, CMO, and other executives in your organization know at least a little something about how to deliver a message to...
How To Explain Content Marketing To The C-Suite
Chances are the CEO, CMO, and other executives in your organization know at least a little something about how to deliver a message to...
How to Develop an Internal Content Marketing Plan by Leveraging Intranets
Built for internal communication, intranets don’t serve the traditional content marketing goals of educating customers and prospects. But...
How to Develop an Internal Content Marketing Plan by Leveraging Intranets
Built for internal communication, intranets don’t serve the traditional content marketing goals of educating customers and prospects. But...
4 Hidden Benefits of Content Marketing that Go Beyond ROI
Ostensibly, this is a good thing. After all, it suggests that our industry has outgrown its “cottage” status and moved into the big...
4 Hidden Benefits of Content Marketing that Go Beyond ROI
Ostensibly, this is a good thing. After all, it suggests that our industry has outgrown its “cottage” status and moved into the big...
Content Marketing: Customer Relationship Management Begins at Home
It takes a village to raise a content marketing strategy (that’s the saying, right?). Content marketing is only as effective as the...
Content Marketing: Customer Relationship Management Begins at Home
It takes a village to raise a content marketing strategy (that’s the saying, right?). Content marketing is only as effective as the...
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