
Sony Creates Underwater Store In Shopping Mall To Promote Xperia Z1 Waterproof Smartphone
Those who visited the JK Iguatemi shopping mall in Sao Paulo between October and December 2013 experienced the kind of store never before...

For Golf Fans, Live Leaderboards Make Pre-Roll Ads Less Annoying
Here’s one for PGA fans and, really, anyone in advertising who thinks pre-roll ads should be useful, rather than pointless hoops through...

GE Beautifully Connects Its Technology With Humanity
GE has always done a great job bringing personality to its technology by showing how it affects the lives of those who depend on it. A...

WATCH: Coke Delivers Drinks & Thanks Via Drones To Skyscraper Workers
In Singapore, most everything has been built by migrant workers. They are an unseen, invisible segment of the population that go largely...

GNC’s ‘Beat Average’ Campaign Aims To Correct Years Of Self-Esteem Club Crap
Health and wellness retailer GNC Holdings is out with a new national brand campaign called “Beat Average.” The campaign is designed to...

Magazine Ad With Removable Bracelet Links To App Which Tracks Your Child At The Beach
Last year, FCB Brazil developed a magazine insert for Nivea which had solar panels and a USB port affixed to it that could be used by...

Camera Embedded In Greeting Card Captures Moms’ Reactions
As Mother’s Day approaches, brands are doing their very best to come up with ingenious marketing stunts that are both heartwarming and,...

The New VW Site: It’s Like Tinder For Cars
Acknowledging the fact that most car sites — including their own old VW.com site — are just glorified brochures that don’t do much in the...

Faceless Mannequins Call Attention To Plight Of Homeless & Missing Youth
Bellefaire JCB, an organization that provides care, education, and advocacy to better the emotional, physical and intellectual well-being...

Augmented Reality App Turns Bottle Of Jose Cuervo Into Interactive Ad
Out of McCann New York and LAIKA comes a different sort of campaign for Jose Cuervo. Entitled History in a Bottle, the campaign centers...

What If A Family Member Was Drowning & There Was Nothing You Could Do About It?
Here’s some really beautiful work from Australia’s The Brand Agency. Making the rounds for a week or so, this campaign for St. John...

Weather Channel Introduces New App With Real-Time Wild Posting & Crazy Green Screen Stunt
This week The Weather Channel has launched a new, re-designed app for iPhone. To help build awareness for the launch, The Weather Channel...

This Poster Made Out Of Missing Children Stamps Led To The Return Of Two Children
For the past year, a growing number of Canadians have been using real postage stamps to raise awareness of missing or exploited children...

Watch These People Walk Right Past Their Own Loved Ones In This Homeless Awareness Social Experiment
We’ve all done it. We’re all guilty of it. Yet can we really be blamed for it? We’re busy people. We’re focused on our daily routine. We...

Face-Making Contest Calls Attention To Plight Of Children In Warzones
Here’s a heartwarming campaign for a good cause. To call attention to the strife children experience while growing up in war zones such...

Branded Content Leverages Young Love To Sell Ice Cream
Taking a page from Greece’s Lacta Chocolate, Cornetto, a Unilever-owned European ice cream company, is out with the second episode of its...

Coke Creates Giant Rainbows To Help South Africa Celebrate 20 Years Of Democracy
Here’s some Happiness from Coke to brighten your day and your spirits. Twenty years ago South Africa held its first democratic election...

Heineken Turns Living Room Into Gigantic Pinball Machine
In a super cool activation, Publicis Italia created an awesome piece of experiential marketing for the introduction of Heineken’s “The...

Ubisoft ‘Exploits’ Your Online Profile To Tout New Game
If you’ve ever taken a moment to sit down and give long, hard thought to all the information you’ve placed in the cloud since the dawn of...
























