They say you can’t manage it if you can’t measure it. As digital marketers, we know that you can measure almost everything nowadays, so...

My numbers are down. After spending my last few columns in deep dives on report sampling, tracking account holders, and measuring video,...

The U.S. Federal Communications Commission last month released its long-awaited rules for Net neutrality, which reclassify broadband...

Finding answers for these sorts of questions can help your team understand which new customers are the best to acquire, but surfacing the...

Every day, buyers make decisions that can be explained — and influenced — by established psychological principles. When communicating in...

Have you obsessed over keyword density in your content? Have you hesitated over publishing your content because you’re worried it’s not...

Both email marketing and marketing automation software should ultimately save time and enhance revenues — and taking a myopic view of...

Photo by Christopher Macsurak and used under a Creative Commons license. Fashion Week in New York has come and gone, and once again,...

It’s one of the most sought-after bits of information on the Internets. It’s not the password for Sony’s internal network. It’s not...

Since the inception of email as a marketing medium, it’s been thought of as a bottom-of-the-funnel marketing tool – driving conversions...

If you’ve been reading these pages, you’ve heard a lot about omni-channel marketing, data integration, and other tech-driven marketing...

Each year, marketers look forward to seasonal promotions to drive a spike in sales. Prior to each event — whether it’s the Super Bowl,...

Illogical and unlikely as it seems, decision-making in humans is ruled by the emotional brain. People decide first based on how they...

When you put something up for sale on the internet, you enter a realm of powerful and compelling psychology. It can be complex; it can be...

Recurring billing is the holy grail of SaaS (Software as a Service) revenue. I advise any startup with SaaS to implement recurring...

Has the legendary “year of mobile” crept up on you? Perhaps you’ve been hearing about the importance of mobile for years but haven’t...

Delight is a word that I often hear to describe pleasurable moments in our experiences with websites and applications. These delightful...

Most of the time when we conversion optimizers talk shop, we look at one all-important number: the conversion rate. This makes sense....

Ah, January…  that time of year when highly motivated people flood the gyms, airport smoking lounges are empty as people frantically chew...

Sometimes, the best marketing moves are those rooted deep within human psychology. In fact, the greatest marketers are those who have the...