More companies are trying to conduct A/B testing as a means to increase conversions, but they discover that most experiments do not...

Oprah, at her height, had 48 million viewers per week. Now, the biggest daytime TV stars, like Ellen DeGeneres or Dr. Phil, draw less...

Gather all ye family, friends, webmasters and digital marketing executives. We’ve come here to celebrate the life of the now outdated A/B...

At a very high level, brands can boil this concept down to execution across eight product page components: product title, product...

As we enter the 2020s, e-commerce is set to generate more than $480 billion in the US and nearly $2 trillion globally. And while Amazon...

For some time now, responsive design has been all the rage — and this trend shows no sign of letting up as the dominant configuration for...

The fun part is figuring out why they are underperforming. Now, if you’re in the B2B space, then you know the importance of keeping the...

When optimizing a website, one of the best places to start is the value proposition. This is the combination of words and images that...

In many cases, your content and landing pages that get social traffic have a clear success metric: conversion. You want to know if...

A/B testing delivers powerful data to a marketer, researcher or business executive. This data is powerful because it’s designed to...

There are many powerful ways to influence your customers and heighten your conversions, but one of the most effective methods is...

Reports are so 2000 and lame! Everything in our world — from software to phones, cars and TVs — is getting smarter, faster and sleeker....

You know who has all the answers? Robots have all the answers. Like Skynet. In the “Terminator” movies, the robots’ answer was to get rid...

How well do you really know your customers? If your company is like most brands, you already realize that you don’t really know them at...

Advances in artificial intelligence tend to provoke polarizing reactions for most people. One, a dystopian anxiety where humans huddle in...

Boosting your conversion rate isn’t as easy as simply running some A/B tests or changing the copy on your landing page, hoping for a bump...

New Google Surveys 360 and Google Optimize integrations in AdWords were among the news announced at Google Marketing Next on Tuesday....

Imagine this: you’re happily working away in your busy AdWords accounts, looking at hundreds, or maybe even thousands of conversions a...

About a month ago, I published an article that provided a few areas of consideration when diving into conversion rate optimization, with...

In the world of digital marketing, the ever-increasing number of consumer devices and competing messages is making it harder than ever to...