Image via Shutterstock Any marketer (at least one who hasn’t been living in a cave without Wi-Fi) knows the potential of search traffic...

As marketers, we are dealing with a power crisis. We have more channels than ever to get our message out, and yet have fewer resources...

Using a dedicated landing page for an email marketing list can lift conversion rates up to 50%. That’s an impressive figure! Better yet,...

Let’s face it, the Landing Page gets all the attention these days. Every marketing blog (including my own) has an opinion on the best...

The update supports touch for use on mobile devices. In the new workflow, marketers are taken step-by-step through the audience targeting...

If you are aiming to use email marketing effectively, then one of your primary focuses should always be to increase your subscribers....

As marketers, getting quality traffic to our websites has never been easier. We have SEO, PPC, social media, email marketing, display...

Q4 is closing in and retailers are bracing for yet another record-breaking onslaught of promotions, traffic, sales and revenue that will...

One of my favorite tragic characters is Wile E. Coyote. How can someone be so brilliant yet fail to capture the roadrunner? We see him...

You’re probably sitting there thinking, “A/B testing my emails is hard!” or “Where do I even start with A/B testing my email campaigns?”...

Greetings, Marketing Land readers. I’m excited to be moving here from my previous 4-year gig writing for the Search & Conversion column...

I’ve been in the Web design industry almost 19 years now. I was there when everything was just HTML and CGI. I saw Java when it was first...

After discussing account strategy, structure, and so on, the prospect said, “Well you could just triple my conversion rate and then we’ll...

I/O Conference, Google announced they would be adding a number of upgrades to AdMob, their mobile ad network for app developers. Since...

Google Analytics has launched Conversions to Real-Time reports. Spotted by @RossGraphitas, who says it went live in the UK around 8pm...

Many organizations get fixated on metrics data, without thinking of where it comes from. But, what if your metrics indicate a problem...

Back in November, Marketers rejoiced as Facebook announced conversion tracking for advertisers. Yesterday Facebook officially announced...

Marchex has released an interesting travel study that captures data about the differences between PC and mobile users. Overall the study...

The company’s in-house analyst, Hyunyoung Choi, who has previously worked at Facebook, Google and Hyundai, found that users were 240%...

Mobile devices have increasingly become the go-to resource for consumers looking to make a near-term buying decision. In fact, our recent...