
Tracking Offline Email Conversions
Email is a unique channel. Because it is sent digitally, and click-throughs drive traffic online, retail email marketing is traditionally...

Case Studies: Optimizing For Mobile Can Drive More Conversions At Lower Cost Than On The PC
Two recent mobile case studies illustrate how marketers that make thoughtful investments in the mobile user experience and take mobile...

Measuring The Impact Of Conversion Lift
Astute readers will recall I began a series on calculating the impact of your continuous improvement efforts a few months ago, called...

Study: For Display Ads Clicks Have “Nearly Zero” Correlation With Conversion
Another study supporting that argument, from comScore and Pretarget, argues that “ad viewability and hover time are more strongly...

Infographic: Most Popular Conversion Tests
Are you testing different things on your web site? Changing up your landing page copy, your navigation and other elements can lead to...

Straightforward Metrics And Tactics To Boost Email Conversion Rates
An opt-in email list is precious commodity for marketers. By virtue of having explicitly opted in, recipients of a digitally-delivered...