
The rise of passive opt outs: Four ways to boost engagement
a recent survey, Yes Lifecycle Marketing (my company), found that nearly half (45 percent) of marketers ranked email as their top...

What’s different about digital marketing in the cannabis industry?
The cannabis industry is one of the fastest-growing in the US, with a diverse and exciting startup landscape. And yet, it faces an uphill...

Stop! Think twice before using nofollow on your website
Recently, a number of major websites like Forbes, Entrepreneur, Inc. and Huffington Post started using nofollow attributes on their...

5 easy but smart SEO wins to boost content and link-building efforts
Who isn’t? This is a great time to knock down the cobwebs in your search engine optimization (SEO) efforts with some good old-fashioned...

SEO Ranking factors panel: SMX West session recap
I attended the SEO Ranking Factors session at this year’s SMX West and enjoyed listening to the panelists present their opinions,...

7 marketing and promotion tactics to get your content discovered
It’s no secret a well-executed content marketing campaign can deliver a solid return on investment. According to Demand Metric, content...

Optimize for voice search by keeping it short and to the point
OK, Google … how do I optimize for voice search? Ask that question and you’ll discover even Google doesn’t know but is trying to learn....

Creating the best lead-gen website, step by step
Before I graduated from the Art Center College of Design, Lynda Weinman was my teacher for web design. Yes, THAT Lynda — who created...

How to overcome unique B2B digital marketing challenges
When it comes to business-to-business (B2B) marketing, anyone who has been operating in the space understands it comes with a particular...

Everything a CMO needs to know about video marketing in 2018
Video marketing is one of the most powerful marketing tools online right now, and it gets more popular every day. To boost your online...















