Google is reorganizing how it presents publisher content policies, and standardizing its content policies and restrictions across...

Siloed teams and breakdowns in communication are familiar challenges to most of us. In our fast-paced environments, it can sometimes be...

Verizon Communications has found a buyer for Tumblr, the blogging platform it acquired in 2017 as part of its deal to buy Yahoo....

Agency life is hard. Everything is due tomorrow – or yesterday. Clients demand stellar results. Your competition is trying to underbid...

How good exactly is social media at generating referral traffic? Let’s look at the facts. As of 2019, there are 4.39 billion Internet...

WordPress announced Tuesday the latest version is now available for download and includes several security updates. “There are even more...

If you’re not already using YouTube videos as part of your marketing efforts, you should be. Researchers have found that a majority of...

A major benefit of high-performance content marketing is that it doesn’t have to retire. If a blog post, article or any piece of content...

Content marketing technology is the sixth most common layer of customers’ martech stacks, said Anita Brearton, CEO of CabinetM, a...

What makes a site become the best site it can be? Healthy, functional sites that have reached their full SEO potential have been...

On Friday, Google announced it was turning off comments on its Webmaster Central Blog, the site that provides news and updates for...

We’ve heard a lot lately that brands need to show empathy, that they need to make a “human connection” with consumers. While that has...

Since 1995, Santa trades in his sleigh once a year for a Coca-Cola truck and tours the UK, sharing the soft drinks that have become...

As impressive as machine learning and algorithm-based intelligence can be, they often lack something that comes naturally to humans:...

WordPress founder Matt Mullenweg announced on Monday that the latest version of the WordPress platform — 5.0, which features the...

Wunderman Global CEO Mel Edwards (left) will take on the same role at the new agency, while J. Walter Thompson CEO Tamara Ingram (right),...

If there’s anything the recent past has reminded us, it’s that feelings still trump considered thought. This is also true for...

The challenge is shifting from content marketing to true storytelling: understanding an audience, inspiring them, compelling them and...

Your email list is one of your most prized possessions. With users becoming increasingly skeptical of subscription pop-ups and “freebie”...

Most often when we think of stories we imagine singular self-contained narratives. The latest John Grisham novel or the romantic comedy...