The 3 Forgotten Tactics of Content Marketing
First, I read this post from Seth Godin that made me think about the lost opportunity by many marketers, so focused on new media, that...
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The 3 Forgotten Tactics of Content Marketing
First, I read this post from Seth Godin that made me think about the lost opportunity by many marketers, so focused on new media, that...
Content Marketing: 5 Tips to Go Big or Go Home!
I read this announcement with pleasure about Hubspot’s recent investment from Google Ventures, Sequoia and Salesforce. Congratulations to...
Content Marketing: 5 Tips to Go Big or Go Home!
I read this announcement with pleasure about Hubspot’s recent investment from Google Ventures, Sequoia and Salesforce. Congratulations to...
10 Reasons Your Content Marketing is Killing You
Here’s 10…how many do you have? Here we go… Selfish content marketing. People don’t care about you, they care about themselves. Create...
10 Reasons Your Content Marketing is Killing You
Here’s 10…how many do you have? Here we go… Selfish content marketing. People don’t care about you, they care about themselves. Create...
Can brand journalists still be journalists? Does it matter?
I participated in a prep call today for our South by Southwest panel called “Debating Brands Roles as Publishers” (Saturday, March 12th,...
Can brand journalists still be journalists? Does it matter?
I participated in a prep call today for our South by Southwest panel called “Debating Brands Roles as Publishers” (Saturday, March 12th,...
5 Steps to Content Curation
Had the pleasure of listening to Pawan Deshpande, CEO of HiveFire, yesterday at the Content Marketing Strategies conference (I will be...
5 Steps to Content Curation
Had the pleasure of listening to Pawan Deshpande, CEO of HiveFire, yesterday at the Content Marketing Strategies conference (I will be...
The Angry Birds Formula to Content Marketing
Yes, Angry Birds has hit the Pulizzi household. We love all the birds…red ones, yellow ones and even the blue ones that split into three...
The Angry Birds Formula to Content Marketing
Yes, Angry Birds has hit the Pulizzi household. We love all the birds…red ones, yellow ones and even the blue ones that split into three...
Print at the Center of a Digital Content Strategy. Are You Mad?
We started our latest press release on the launch of Chief Content Officer magazine (view issue here, subscribe here) with: “Print is...
Print at the Center of a Digital Content Strategy. Are You Mad?
We started our latest press release on the launch of Chief Content Officer magazine (view issue here, subscribe here) with: “Print is...
Why Traditional Content Audits Aren’t Enough
I had the strangest thing happen to me last week. I was talking to the lead on a big website project, and I asked him, “So what types of...
Why Traditional Content Audits Aren’t Enough
I had the strangest thing happen to me last week. I was talking to the lead on a big website project, and I asked him, “So what types of...
10 Reasons Your Content Marketing Stinks and How to Fix It
It’s great, right? We are all publishers and mini-media companies today. We all have the opportunity to create relevant and compelling...
10 Reasons Your Content Marketing Stinks and How to Fix It
It’s great, right? We are all publishers and mini-media companies today. We all have the opportunity to create relevant and compelling...
What’s an Acceptable Enewsletter Open Rate?
Open Rate Ranges From a low of about 8% open rate to a high of 45% open rate. The average open rates for decent enewsletters are mid- to...
What’s an Acceptable Enewsletter Open Rate?
Open Rate Ranges From a low of about 8% open rate to a high of 45% open rate. The average open rates for decent enewsletters are mid- to...
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