Fahad HMar 15, 20112 min readThe 3 Forgotten Tactics of Content MarketingFirst, I read this post from Seth Godin that made me think about the lost opportunity by many marketers, so focused on new media, that...
Fahad HMar 15, 20112 min readThe 3 Forgotten Tactics of Content MarketingFirst, I read this post from Seth Godin that made me think about the lost opportunity by many marketers, so focused on new media, that...
Fahad HMar 10, 20112 min readContent Marketing: 5 Tips to Go Big or Go Home!I read this announcement with pleasure about Hubspot’s recent investment from Google Ventures, Sequoia and Salesforce. Congratulations to...
Fahad HMar 10, 20112 min readContent Marketing: 5 Tips to Go Big or Go Home!I read this announcement with pleasure about Hubspot’s recent investment from Google Ventures, Sequoia and Salesforce. Congratulations to...
Fahad HMar 2, 20112 min read10 Reasons Your Content Marketing is Killing YouHere’s 10…how many do you have? Here we go… Selfish content marketing. People don’t care about you, they care about themselves. Create...
Fahad HMar 2, 20112 min read10 Reasons Your Content Marketing is Killing YouHere’s 10…how many do you have? Here we go… Selfish content marketing. People don’t care about you, they care about themselves. Create...
Fahad HFeb 24, 20115 min readCan brand journalists still be journalists? Does it matter?I participated in a prep call today for our South by Southwest panel called “Debating Brands Roles as Publishers” (Saturday, March 12th,...
Fahad HFeb 24, 20115 min readCan brand journalists still be journalists? Does it matter?I participated in a prep call today for our South by Southwest panel called “Debating Brands Roles as Publishers” (Saturday, March 12th,...
Fahad HFeb 17, 20112 min read5 Steps to Content CurationHad the pleasure of listening to Pawan Deshpande, CEO of HiveFire, yesterday at the Content Marketing Strategies conference (I will be...
Fahad HFeb 17, 20112 min read5 Steps to Content CurationHad the pleasure of listening to Pawan Deshpande, CEO of HiveFire, yesterday at the Content Marketing Strategies conference (I will be...
Fahad HFeb 4, 20112 min readThe Angry Birds Formula to Content MarketingYes, Angry Birds has hit the Pulizzi household. We love all the birds…red ones, yellow ones and even the blue ones that split into three...
Fahad HFeb 4, 20112 min readThe Angry Birds Formula to Content MarketingYes, Angry Birds has hit the Pulizzi household. We love all the birds…red ones, yellow ones and even the blue ones that split into three...
Fahad HJan 25, 20115 min readPrint at the Center of a Digital Content Strategy. Are You Mad?We started our latest press release on the launch of Chief Content Officer magazine (view issue here, subscribe here) with: “Print is...
Fahad HJan 25, 20115 min readPrint at the Center of a Digital Content Strategy. Are You Mad?We started our latest press release on the launch of Chief Content Officer magazine (view issue here, subscribe here) with: “Print is...
Fahad HJan 24, 20114 min readWhy Traditional Content Audits Aren’t EnoughI had the strangest thing happen to me last week. I was talking to the lead on a big website project, and I asked him, “So what types of...
Fahad HJan 24, 20114 min readWhy Traditional Content Audits Aren’t EnoughI had the strangest thing happen to me last week. I was talking to the lead on a big website project, and I asked him, “So what types of...
Fahad HJan 14, 20113 min read10 Reasons Your Content Marketing Stinks and How to Fix ItIt’s great, right? We are all publishers and mini-media companies today. We all have the opportunity to create relevant and compelling...
Fahad HJan 14, 20113 min read10 Reasons Your Content Marketing Stinks and How to Fix ItIt’s great, right? We are all publishers and mini-media companies today. We all have the opportunity to create relevant and compelling...
Fahad HDec 10, 20101 min readWhat’s an Acceptable Enewsletter Open Rate?Open Rate Ranges From a low of about 8% open rate to a high of 45% open rate. The average open rates for decent enewsletters are mid- to...
Fahad HDec 10, 20101 min readWhat’s an Acceptable Enewsletter Open Rate?Open Rate Ranges From a low of about 8% open rate to a high of 45% open rate. The average open rates for decent enewsletters are mid- to...
