Chief Content Officer Job Description Sample Template
Editor’s note: Because the content marketing industry continues to evolve, we thought it would be a good time to revisit this essential...
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Chief Content Officer Job Description Sample Template
Editor’s note: Because the content marketing industry continues to evolve, we thought it would be a good time to revisit this essential...
The Biggest Mistake in User-Generated Content (Learning from LEGO)
Most marketers we work with want to develop a content marketing program driven, in part, by user-generated content (UGC). They believe...
The Biggest Mistake in User-Generated Content (Learning from LEGO)
Most marketers we work with want to develop a content marketing program driven, in part, by user-generated content (UGC). They believe...
9 Steps to Continuous Content Marketing Improvement
Closed-loop marketing is the process by which market intelligence learned during a marketing campaign is fed back into the strategy and...
9 Steps to Continuous Content Marketing Improvement
Closed-loop marketing is the process by which market intelligence learned during a marketing campaign is fed back into the strategy and...
Creating a Multimedia Content Package that Drives Business
I had the pleasure of presenting at a recent PR Newswire sales meeting where they discussed their new ARC Engagement Platform...
Creating a Multimedia Content Package that Drives Business
I had the pleasure of presenting at a recent PR Newswire sales meeting where they discussed their new ARC Engagement Platform...
5 Things You Need to Know about Content Strategy
There’s been a ton of great discussion about content activities, methodologies and deliverables. For most of us, that makes up the bulk...
5 Things You Need to Know about Content Strategy
There’s been a ton of great discussion about content activities, methodologies and deliverables. For most of us, that makes up the bulk...
Content Curation Grows Up, Original Content Still Key
I first heard the term content curation in this post by Rohit Bhargava back in 2009. Rohit positioned that, as more corporations and...
Content Curation Grows Up, Original Content Still Key
I first heard the term content curation in this post by Rohit Bhargava back in 2009. Rohit positioned that, as more corporations and...
3 Things Content Marketers Can Learn from Howard Stern
Edit your content…then edit some more. When Howard was growing up, he used to perform in front of his family doing impressions....
3 Things Content Marketers Can Learn from Howard Stern
Edit your content…then edit some more. When Howard was growing up, he used to perform in front of his family doing impressions....
Always Be Launching: Content Marketing
People ask me all the time: “Isn’t there such a thing as too much content?” The answer: of course. How do you know? Well, if the content...
Always Be Launching: Content Marketing
People ask me all the time: “Isn’t there such a thing as too much content?” The answer: of course. How do you know? Well, if the content...
The Three-Legged Stool Strategy of Content Marketing
I started in the publishing industry over a decade ago. At that time, we used an antiquated publishing strategy called the “three-legged...
The Three-Legged Stool Strategy of Content Marketing
I started in the publishing industry over a decade ago. At that time, we used an antiquated publishing strategy called the “three-legged...
5 Content Strategies for Boring Brands
“If people aren’t talking about you, they’re not talking about you for a reason. And the reason isn’t that they dislike you. They’re not...
5 Content Strategies for Boring Brands
“If people aren’t talking about you, they’re not talking about you for a reason. And the reason isn’t that they dislike you. They’re not...
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