Fahad HMay 2, 20115 min readChief Content Officer Job Description Sample TemplateEditor’s note: Because the content marketing industry continues to evolve, we thought it would be a good time to revisit this essential...
Fahad HMay 2, 20115 min readChief Content Officer Job Description Sample TemplateEditor’s note: Because the content marketing industry continues to evolve, we thought it would be a good time to revisit this essential...
Fahad HApr 12, 20113 min readThe Biggest Mistake in User-Generated Content (Learning from LEGO)Most marketers we work with want to develop a content marketing program driven, in part, by user-generated content (UGC). They believe...
Fahad HApr 12, 20113 min readThe Biggest Mistake in User-Generated Content (Learning from LEGO)Most marketers we work with want to develop a content marketing program driven, in part, by user-generated content (UGC). They believe...
Fahad HApr 8, 20114 min read9 Steps to Continuous Content Marketing ImprovementClosed-loop marketing is the process by which market intelligence learned during a marketing campaign is fed back into the strategy and...
Fahad HApr 8, 20114 min read9 Steps to Continuous Content Marketing ImprovementClosed-loop marketing is the process by which market intelligence learned during a marketing campaign is fed back into the strategy and...
Fahad HApr 7, 20112 min readCreating a Multimedia Content Package that Drives BusinessI had the pleasure of presenting at a recent PR Newswire sales meeting where they discussed their new ARC Engagement Platform...
Fahad HApr 7, 20112 min readCreating a Multimedia Content Package that Drives BusinessI had the pleasure of presenting at a recent PR Newswire sales meeting where they discussed their new ARC Engagement Platform...
Fahad HApr 4, 20113 min read5 Things You Need to Know about Content StrategyThere’s been a ton of great discussion about content activities, methodologies and deliverables. For most of us, that makes up the bulk...
Fahad HApr 4, 20113 min read5 Things You Need to Know about Content StrategyThere’s been a ton of great discussion about content activities, methodologies and deliverables. For most of us, that makes up the bulk...
Fahad HMar 30, 20112 min readContent Curation Grows Up, Original Content Still KeyI first heard the term content curation in this post by Rohit Bhargava back in 2009. Rohit positioned that, as more corporations and...
Fahad HMar 30, 20112 min readContent Curation Grows Up, Original Content Still KeyI first heard the term content curation in this post by Rohit Bhargava back in 2009. Rohit positioned that, as more corporations and...
Fahad HMar 28, 20112 min read3 Things Content Marketers Can Learn from Howard SternEdit your content…then edit some more. When Howard was growing up, he used to perform in front of his family doing impressions....
Fahad HMar 28, 20112 min read3 Things Content Marketers Can Learn from Howard SternEdit your content…then edit some more. When Howard was growing up, he used to perform in front of his family doing impressions....
Fahad HMar 23, 20111 min readAlways Be Launching: Content MarketingPeople ask me all the time: “Isn’t there such a thing as too much content?” The answer: of course. How do you know? Well, if the content...
Fahad HMar 23, 20111 min readAlways Be Launching: Content MarketingPeople ask me all the time: “Isn’t there such a thing as too much content?” The answer: of course. How do you know? Well, if the content...
Fahad HMar 23, 20115 min readThe Three-Legged Stool Strategy of Content MarketingI started in the publishing industry over a decade ago. At that time, we used an antiquated publishing strategy called the “three-legged...
Fahad HMar 23, 20115 min readThe Three-Legged Stool Strategy of Content MarketingI started in the publishing industry over a decade ago. At that time, we used an antiquated publishing strategy called the “three-legged...
Fahad HMar 16, 20115 min read5 Content Strategies for Boring Brands“If people aren’t talking about you, they’re not talking about you for a reason. And the reason isn’t that they dislike you. They’re not...
Fahad HMar 16, 20115 min read5 Content Strategies for Boring Brands“If people aren’t talking about you, they’re not talking about you for a reason. And the reason isn’t that they dislike you. They’re not...
